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Praktijkopdracht FBM ondernemingsplan
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Praktijkopdracht FBM ondernemingsplan. Dit is het gehele ondernemingsplan voor ons concept. Het vak is afgerond met een 7,3
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WerkportfolioFood & Beverage Management (FBM)
Studiejaar 2021 - 2022
Hotel- en Eventmanagement (HEM2)
Hogeschool Tio
Namen:
Klas: HEM2
Docent: Ron de Jong
Datum: 10-04-2022
FBM
,Inhoudsopgave
Kerngebied 1: Ondernemen ....................................................................................................................... 4
Motivatie onderneming.................................................................................................................................... 4
Conceptbeschrijving onderneming ................................................................................................................ 5
Vestigingsplaats en bestemmingsplan ......................................................................................................... 7
Handelsnaam en logo ..................................................................................................................................... 9
Ondernemingsvorm ....................................................................................................................................... 10
Menukaart ....................................................................................................................................................... 12
Allergenenlijst ................................................................................................................................................. 13
Wijn- en drankenkaart ................................................................................................................................... 14
Voorlopige exploitatiebegroting ................................................................................................................... 16
Administratieve handelingen ........................................................................................................................ 18
Wet- en regelgeving ...................................................................................................................................... 20
Kerngebied 2: Marketing........................................................................................................................... 21
Branche onderzoek ....................................................................................................................................... 21
DESTEP-analyse ........................................................................................................................................... 23
Doelgroep- en segmentatie analyse ........................................................................................................... 26
Concurrentie analyse .................................................................................................................................... 29
SWOT-analyse ............................................................................................................................................... 33
Confrontatie matrix ........................................................................................................................................ 34
Missie en visie ................................................................................................................................................ 35
Marketingmix .................................................................................................................................................. 36
Marketing promotieplan en begroting ......................................................................................................... 39
Kerngebied 3: Operationeel ..................................................................................................................... 42
Definitieve menukaart ................................................................................................................................... 42
Definitieve wijn- en drankenkaart ................................................................................................................ 43
Kostprijsberekening ....................................................................................................................................... 45
Verkoopprijsbepaling ..................................................................................................................................... 51
Inrichtingsplan ................................................................................................................................................ 51
Inventaris ........................................................................................................................................................ 57
H.A.C.C.P. ...................................................................................................................................................... 61
Kwalitatieve- en kwantitatieve personeelsbehoefte .................................................................................. 65
Organogram ................................................................................................................................................... 67
Begroting personeelsplan ............................................................................................................................. 68
Functiebeschrijving ........................................................................................................................................... 68
Arbeidsovereenkomsten ............................................................................................................................... 75
Serviceniveau ................................................................................................................................................. 85
FBM
,Kerngebied 4: Financieel .......................................................................................................................... 87
Investeringsbegroting ....................................................................................................................................... 87
Financieringsbegroting ..................................................................................................................................... 88
Openingsbalans ................................................................................................................................................ 89
Exploitatiebegroting ......................................................................................................................................... 90
Financiële kengetallen en analyse .................................................................................................................... 94
Solvabiliteit .................................................................................................................................................. 94
Liquiditeit ..................................................................................................................................................... 94
Rentabiliteit ................................................................................................................................................. 94
Break-even ................................................................................................................................................... 94
Financiële haalbaarheid onderneming ............................................................................................................. 96
Zelfreflectie ondernemersplan .......................................................................................................................... 97
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Literatuurlijst .............................................................................................................................................. 98
Bijlagen ...................................................................................................................................................... 100
Back of the House inventaris: .................................................................................................................... 100
Front of the House inventaris: .................................................................................................................... 101
FBM
, Kerngebied 1: Ondernemen
Motivatie onderneming
FBM
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