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TEKSTEN EMERGINGTECHNOLOGIES
1 SOCIAL MEDIA
1.1 GEUSENS & BEULLENS 2021
1.1.1 SAMENVATTING
• “I see, therefore I am: exposure to alcohol references on social media, but not on
traditional media, is related to alcohol consumption via drinking & non-drinking identity”
• mensen die vaak blootgesteld worden aan alcoholreferenties op sociale media, zijn
eerder geneigd om alcohol te drinken en zichzelf te identificeren als een drinker
• sociale media kunnen invloedrijker zijn dan traditionele media als het gaat om het
vormen van identiteit en gedrag met betrekking tot alcoholgebruik.
1.1.2 VOORBEELDVRAAG
Describe how interactions on social media can shape one’s drinking identity?
• your friends or people you look up to share their experiences, so you’ll be more likely to
adopt their behaviour.
• people may see posts of their friends enjoying alcoholic drinks, which can normalize
drinking and create a sense of peer pressure to drink.
• influencers or celebrities promoting alcohol brands influence your attitudes and
beliefs about alcohol and shape their drinking preferences.
• the more frequently someone is exposed to alcohol references on traditional or social
media, the more chance there is on having a stronger drinking identity + people will
more strongly identify as a drinker, and less strongly they identify as a nondrinker, which
have both been related to alcohol consumption.
• However, the effects of alcohol-related posts on traditional media don’t increase the
alcohol consumption as much as it does on social media because there is a smaller sense
of identification.
1.2 ANTHEUNIS & SCHOUTEN 2011
1.2.1 SAMENVATTING
• “the effects of other-generated and system-generated cues on adolescents’ perceived
attractiveness on social network sites”
,• experimenteel design waarbij de deelnemers beelden van fictieve sociale media
profielen te zien kregen en de aantrekkelijkheid van de profielen moesten beoordelen
• deelnemers beoordeelden profielen met meer likes, comments, vrienden en volgers als
aantrekkelijker dan profielen met minder likes, comments, vrienden en volgers.
• het verminderen van de focus op het aantal likes en volgers op sociale netwerksites kan
bijdragen aan een gezonder zelfbeeld en minder sociale vergelijking.
1.2.2 VOORBEELDVRAAG
Describe how the experimental manipulations are related to the three hypotheses.
1. they manipulated the number of friends of ‘Eline’
• H3: the level of extraversion, social- and physical attraction of the profile owner will
be higher when they have more online friends.
• difference between a low, average and high number of friends by examinating the
average number and adding or subtracting to it.
2. they changed the physical attractiveness of Eline’s friends.
• H1: the level of extraversion, social- and physical attraction of the profile owner will
be higher when they have more physical attractive online friends.
• divided a group in ‘unattractive’ and ‘attractive’ by letting young adults rate them
most average girl was ‘Eline’.
3. they manipulated the wall postings on Eline’s page.
• H2: the level of extraversion, social- and physical attraction of the profile owner will
be higher when they have more positive posts on their wall.
4. CATEGORIES: POSITIVE AND NEGATIVE MESSAGES
AGAIN BASED ON RATING FROM THE YOUNG ADULTS.
1.3 WAGNER 2017 EUROPEAN MANAGEMENT JOURNAL
1.3.1 SAMENVATTING
• “framing social media communication: investigation the effects of brand post appeals on
user interaction”
• De studie analyseert hoe de framing van merkberichten als rationele, emotionele of
sociaal-bewuste appeals de interactie van gebruikers beïnvloedt
• berichten met emotionele en sociaal-bewuste appeals meer interactie van gebruikers
genereerden dan berichten met rationele appeals.
• framing van merkberichten op sociale media kan van invloed zijn op het succes van een
merk op sociale media belangrijk voor marketeers om te begrijpen welke soorten
framing effectiever zijn in het genereren van betrokkenheid en interactie van gebruikers.
, 1.3.2 VOORBEELDVRAAG
Which three appeals were found to have the most and significant (1) positive impact on
likes, (2) positive impact on shares, and (3) negative impact on comments? Also explain
what each post appeals entails.
A post appeal is a certain theme/strategy that the post has. Seven appeals positively
influence the user interaction. Performance, technology and design & aesthetics appeal had
the most and significant positive impact on the number of likes and the number of shares (P
< 0,01). The being happy and safety & health appeal had the most and significant negative
impact on the comments.
A post with performance appeal is focused on the high performance of the product they’re
trying to promote, whereas technology appeal focuses on the product being well-engineerd.
Deasign & aesthetics appeal refers to the good design and the aesthetic, safety & health to
the aspects related to safety and health and being happy pictures happy customers.
2 (SERIOUS) GAMES
2.1 ARGENTON ET AL. 2016
2.1.1 SAMENVATTING
• “serious games as positive technologies”
• hoe serious games, die gericht zijn op het bevorderen van positief gedrag en attitudes,
kunnen bijdragen aan de gezondheid, het welzijn en het onderwijs & hoe de motivatie en
betrokkenheid van gebruikers kan worden verhoogd door de toepassing ervan
• uitdagingen en beperkingen van serious games: de noodzaak van regelmatige updates en
de noodzaak om de relevantie van de inhoud te behouden om de betrokkenheid van
gebruikers te behouden.
• serious games hebben veel potentieel om positieve veranderingen te bewerkstelligen in
het gedrag en de attitudes van individuen belangrijk om de ontwikkeling en
implementatie van deze games te blijven stimuleren
2.1.2 VOORBEELDVRAAG
They mention hedonic, eudaimonic and social challenges towards different kinds of well-
being. What does the hedonic challenge mean? Which pleasant responses can (serious)
games produce?
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