Exam (elaborations)
Edexcel A Level 2022 Business Paper 1| | Marketing, people and global businesses
- Course
- Institution
Edexcel A Level 2022 Business Paper 1| | Marketing, people and global businesses
[Show more]
Seller
Follow
codersimon
Reviews received
Content preview
esss
ne
si
Please check the examination details below before entering your candidate information
bu
Candidate surname Other names
al
ob
gl
Centre Number Candidate Number
d
an
le
op
pe
Pearson Edexcel Level 3 GCE
,
ng
ti
Paper
9BS0/01
22 ke
Time 2 hours
reference
20 ar
M
Business
Advanced
PAPER 1: Marketing, people and global businesses
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer
Answer all questions.
• – there may
the questions in the spaces provided
be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• may use a calculator.
You
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
*P70784A0128*
P70784A
©2022 Pearson Education Ltd.
Q:1/1/1/1/1/1/
, es
ss
ne
si
bu
Answer ALL questions.
al
ob
gl
SECTION A
d
an
Read the following extracts (A to C) before answering Question 1.
le
op
Write your answers in the spaces provided.
pe
,
Extract A
ng
ti
22 ke
The price of one gram of gold on world markets in euros (6 December 2019 to
20 ar
5 January 2020)
M
EUR
45.0
44.0
43.0
42.0
6 Dec 8 Dec 10 Dec 12 Dec 16 Dec 18 Dec 22 Dec 28 Dec 1 Jan 5 Jan
Gold is one of the raw materials used in the manufacture of luxury watches.
(Source: adapted from https://www.gold.org/goldhub/data/gold-prices)
2
*P70784A0228*
, es
ss
ne
si
bu
Extract B
al
ob
gl
The luxury watch market
d
an
Some of the fastest growing businesses in the luxury watch market are public limited
le
companies (PLCs). An example is Swatch, the Swiss company that owns brands such as
op
Omega and Tiffany. Swatch embraces the current trend of ‘affordable luxury for all’, where
pe
luxury products are aimed at mass markets. Its aim is to grow through expensive new 5
,
ng
product development, more stock, stores and sales.
ti
22 ke
Private limited watch companies, such as Rolex can limit production and not have to
20 ar
M
answer to shareholders who demand growth. Rolex can control its growth and restrict its
product range. This helps to build exclusivity and enables Rolex to charge over £10 000
for some models of watches. 10
Luxury watches are expensive, so customers invest time and effort in researching the
best price. Some retail stores attempt to justify high prices by giving customers a glass
of champagne and additional attention by sales staff. While this approach still appeals
to some customers, research suggests they feel that the item itself represents the luxury
experience, not the process of buying it. 15
The sale of luxury watches online is growing and made up of three areas. First are online
sales directly from the companies who own the brands, such as Rolex. Second, the
highest sales are made by retailers who can offer lower prices. These retailers usually
purchase from luxury watch brand manufacturers at up to 50% below the recommended
selling price, leaving room for discounting. Third, online sellers and buyers of pre-owned 20
luxury watches.
(Source: adapted from htps://www.forbes.com/sites/arieladams/2017/06/23/
despite-consumer-demand-the-luxury-watch-industry-will-
have-to-shrink-before-it-recovers/#3c79db0f2c75)
*P70784A0328*
3
Turn over
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller codersimon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now