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P5 Select a variety of techniques to undertake a situational analysis of a given business.1 Introduction
In order to assess the firm's current strengths, we gather information about the firm's internal
and external environments. To guide the organization's goals and objectives by identifying its
strengths, weaknesses, opportunities, and threats. SWOT stands for Strength, Weakness,
Opportunities and Threats. A company's competitive environment can be analyzed using
Porter's Five Forces. There are a variety of business sectors that are influenced by Porter's Five
Forces.
2 Findings
SWOT
Strengths: An internal strength for Tesco is Weaknesses: An internal weakness for
that Tesco’s largest market share in the UK Tesco is that there is no Tesco presence
is one of the company’s strongest assets. outside of Europe, and the company has
Statistically, Tesco held his 27% market not adapted to it. The Japanese and US
share in May 2021. Another internal markets have failed Tesco, for example. A
strength for Tesco is that despite the fall in exports caused this to happen.
pandemic, Tesco continued to grow. Most Consequently, Tesco Japan and Tesco USA
of this growth is due to online sales. closed their doors after nine years. Another
Expansion during the pandemic saw Tesco internal weakness for Tesco is that food
hire 16,000 additional workers as it grew quality and safety issues have long been a
10.5% in the summer. focus for Tesco. The brand image was
negatively impacted by these events. For
example, Tesco inserted horse meat into
beef products without informing consumers
about the scandal.
Opportunities: An external opportunity for Threats: An external threat for Tesco is
Tesco is that Tesco has introduced scan and when the government makes new
shop and that is helpful as at the end of the regulations, and they need to always be on
shopping there is a discount amount and top of everything. An example of this is that
that can help the families as inflation is it can be when the United Kingdom left the
going up and it helps families to save EU and Brexit went into account and a lot
money and to keep coming back to Tesco to of European products where missing and
shop. the lack of products left Tesco almost
empty.
5 Cs
Company Examples of products and services Tesco
sells are fresh food, drinks, bakery, grocery,
home and entertainment products, baby
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