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Edexcel A Level 2019 Business Paper 2 | Business activities, decisions and strategy|9BS0/02
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Edexcel A Level 2019 Business Paper 2 | Business activities, decisions and strategy|9BS0/02
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Please check the examination details below before entering your candidate information
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Candidate surname Other names
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Centre Number Candidate Number
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Level 3 GCE
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Monday 3 June 2019
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Afternoon (Time: 2 hours) Paper Reference 9BS0/02
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Business
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Advanced
Paper 2: Business activities, decisions and
strategy
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
*P56205A0128*
P56205A
©2019 Pearson Education Ltd.
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Answer ALL questions.
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SECTION A
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Read the following extracts (A to D) before answering Question 1.
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Write your answers in the spaces provided.
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Extract A
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VisionSpring
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VisionSpring is a social enterprise founded to provide glasses that are affordable for
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people in developing countries, such as India. These glasses improve job opportunities
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for many people in rural areas.
VisionSpring supplies local small businesses, that sell its glasses, and also trains the 5
business owners to conduct eye tests in local villages.
Each pair of glasses costs VisionSpring £1 to make and deliver, which the small business
buys for £2 and sells to customers for £4. As every step of the chain is profitable, the
business model is sustainable.
VisionSpring’s current growth strategy is to reinvest its profits to expand the scheme, but 10
it is also considering obtaining loans from established businesses in developing countries.
One such business is ITC, a tobacco company in India that supplies the majority of village
shops.
(Source: adapted from Pyramid power © The Economist, Jan 11th 2007)
Extract B
Economic impact of buying a pair of VisionSpring glasses
Price £4
Estimated increased earnings
£108
per person, per year
Expected life of a pair of glasses 2 years
(Source: adapted from © VisionSpring 2018)
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Extract C
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Warby Parker
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Warby Parker was founded with the objectives of selling designer glasses at a low
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price and being socially responsible. The optical industry is dominated by a few large
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companies that keep prices high, making huge profits from consumers who have limited
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choice. 5
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Warby Parker created an alternative by designing and selling glasses to customers
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directly online. It is able to provide higher-quality, better-looking prescription glasses at a
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lower price than larger competitors.
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Almost one billion people worldwide lack access to glasses, limiting their ability to
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learn or work. Warby Parker believes that everyone has the right to see. For every pair 10
of glasses it sells another pair is given free to charities, such as Sightsavers, operating in
developing countries.
(Source: adapted from https://www.warbyparker.com/history)
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