Case
BMI-TEK Contentmaker
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- Institution
Case van 15 pagina's voor het vak Contentmaker aan de HAN (BMI-TEK)
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Noaveldmaat
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, WELKE PERSONA, MEDIUM EN FASENGEKOZEN?
Naam persona: Floor en Luuk
Medium socialmediapost: Post op Instagram.
Medium blog: Blog op website.
Fase socialmediabericht + verantwoording: Overwegen. De post moet interesse kweken. Dit
wordt gedaan zodat Floor en Luuk gaan overwegen om een bezoek te gaan brengen aan de
Efteling. Zij zien namelijk op de foto’s dat andere mensen het heel leuk hebben gehad. Ook
wordt er een duidelijk voordeel/kenmerk benoemd wat de Efteling heeft en de concurrent he
dit niet.
Fase blog + verantwoording: Voorkeur. In het blog worden veel specificaties en productdetai
genoemd over de achtbanen in de Efteling. Hierdoor wordt de persona overtuigd om een be
te brengen aan de Efteling met haar razendsnelle en unieke achtbanen.
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