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Exam (elaborations)

oefententamen (uitwerkingen) Contentmaker (BMKCON)

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Oefententamen van 25 vragen met antwoorden voor het vak Contentmaker van de opleiding communicatie.

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  • June 26, 2023
  • 10
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers
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Oefententamen Contentmaker 25 vragen
H1 tm H9 en H11
Vragen:
1. In welke fase van de customer journey is social proof het meest gewenst?
a. Voorkeur
b. Ervaring
c. Actie
d. Binding

2. Wat is proactieve personalisatie?
a. Alle klantgegevens waarover een bedrijf beschikt, personaliseren de
klantreis
b. Doormiddel van content en een laagdrempelige gebruikservaring wordt deze
mogelijkheid onder de aandacht gebracht.
c. Succesvolle bedrijven ontwikkelen voortdurend nieuwe diensten en
mogelijkheden voor klanten, gebaseerd op tests en klantdata.
d. Waar de klant zich in de customer journey ook bevindt, het bedrijf is
gefocust op de volgende interactie

3. In welke cirkel in het model van simon Sineks golden cirkel staat wat de missie
is van een organisatie?
a. What
b. How
c. Why
d. De missie is de 3 cirkels samen

4. Bij welke fase van de customer journey bestaat de informatiebehoefte uit
exclusieve, persoonlijke informatie?
a. Ervaring
b. Ambassadeur
c. Binding
d. Actie

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