IAB Digital Media Sales Certification| 200 Questions And Answers (RATED A+)
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Course
IAB Digital Media
Institution
IAB Digital Media
AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period
Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform tha...
IAB Digital Media Sales Certification| 200
Questions And Answers (RATED A+)
AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period
Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants)
Server-initiated ad impression - ANSWERSthe publishers web content server for making requests, formatting and re-directing content
Client-initiated ad impression - ANSWERSad counting relies on the user's browser to perform these activities
Ad impression ratio - ANSWERSClickthroughs / Impressions
Ad Network - ANSWERSprovide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying
opportunity for media buyers. it may provide specific technologies to enhance value to both publishers and advertisers, include unique targeting capabilities, creative generation, and optimization.
Applet - ANSWERSa small, self contained software application that is most often used by browsers to automatically display animation and/or to perform database queries requested by the user
Application Programming Interface - ANSWERSAPI Stands for
API - ANSWERSa set of commands. it is the language that programmers or developers use to communicate with a specific piece of hardware of software. for example, mobile ads delivered in apps use THIS to communicate with an SDK that is built for the app
Advertising Research Foundation - ANSWERSARF Stands for
Association of National Advertisers - ANSWERSANA Stands for Affinity Marketing - ANSWERSselling products or services to customers on the basis of their established buying patterns. the offer can be communicated by email promotions, online, or offline advertising
Affiliate Marketing - ANSWERSan agreement between two sites in which one site agrees to feature content or an ad designed to drive traffic to another site. In return, the site receives a percentage of sales or some other form of compensation generated by that traffic
Alternate Text - ANSWERSa word of phrase that is displayed when a user has image loading disabled in their browser or when a user abandons a page by hitting stop in their
browser prior to the transfer of all images... appears as balloon text when a user lets their mouse rest over an image
Authenticated Viewing - ANSWERSwhen cable networks provide services where their customers can access television content online after logging in through a host site
Average Active Sessions - ANSWERSthe average number of streams of one minute or more that are active within a time period
Barter - ANSWERSthe exchange of goods and services without the use of cash
Bit Rate - ANSWERSa measure of bandwidth which dictates how much data is traveling
from one place to another on a computer network - biggest factors in auto or video quality. it does NOT describe how long it takes to get from one part of the network to another, only how many bits can be transferred concurrently
Conversations and Conversation Phrases - ANSWERSThe two concepts that surface when targeting media plans to blogs
Bounce Rate - ANSWERSfigured as a percentage - this compares the number of visitors to a website who arrive and immediately leave vs. those who stay and spend time on a site
Beacon - ANSWERSalso known as a web bug. a 1x11 gif, invisible gif, and tracking pixel. They are used to collect data for web site and ad delivery analytics, and also specific events such as a registration or conversion
Beyond the banner - ANSWERSThe idea that in addition to banner ads, there are other ways to use the internet to communicate a marketing message. this includes sponsoring
a website or feature, advertising in email newsletters, co-branding with another company, contest promotion, and finding new ways to engage and interact with the desired audience.
Billboard - ANSWERSan IAB universal brand package ad unit template designed with options for rich interactivity to display prominently in line with publishers' webpage
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