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Unit 6 - Assignment 1: Website Evaluation
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Unit 6: Assignment 1 - Website EvaluationPASS
Introduction:
I have recently joined a company as a junior web developer. As part of my induction, I have
been asked to create a report where I need to select two different websites and compare
them against each other. I will discuss and compare the website's features such as usability,
efficiency, design, content, navigation, accessibility features and the overall user experience.
I have chosen Amazon.com and Youtube.com as both of these companies have high quality,
high performing platforms that millions of users access yearly.
Website 1
Link: https://www.amazon.co.uk/ref=nav_logo
Amazon.com - Screenprint:
Purpose:
The purpose of Amazon.com is to allow for the sale of goods and services online.
Amazon is a global online marketplace that acts as a general store, offering a variety
of goods and services. They sell general items from fashion items to kitchenware to
garden cleaners. Their premium service Amazon Prime, allows customers to utilise
benefits such as next day delivery and free shipping, exclusive discounts and access
to audio books, amazon music and amazon prime video.
,Target Audience:
Amazon's target audience is quite diverse and they target a variety of ages and
demographics. I would say while they primarily focus on targeting adults, the website
is accessible and used to a variety of users such as students, professionals,
everyday people and senior citizens. This is due to the wide range of goods and
services the platform offers along with its easy to use interface and benefits such as
next day delivery. Furthermore, the website's gender split is roughly 50/50 showing
the website appeals to both men and women.
Content:
Amazon posts a variety of diverse and dynamic content in different formats, such as
images and videos. This content provides their users with information and resources
to help them make more informed decisions when purchasing products. For
example, they offer product descriptions, customer reviews and other content such
as videos which can demonstrate how a product is used and / or may look when in a
room. Furthermore, Amazon makes use of different web 2.0 technologies to provide
a better user experience to its service and content offerings. For example, Amazon
uses algorithms and the users purchase history to automatically suggest new
products to customers. This helps the user save time by showing them products that
they frequently buy and showing newer products that may be relevant to them.
Furthermore, Amazon makes use of social networking features, such as their
customer review and rating systems. These features also allow customers to share
their opinions on certain products and services with other customers and ask
questions to each other. This helps the website build a trustworthy relationship with
its customers as this can be seen as having transparency.
Requirements - User:
Amazon will need to ensure that their website is optimised and multi-device
compatible as their users will expect the website to load quickly and work
interchangeably between all their devices, such as desktop, laptop and phones.
Furthermore, the website needs to be intuitive and have clear, easy to understand
navigation so that users can easily find what they are looking for. They should also
include a clear layout with an easy to read colour scheme along with accessibility
features. Amazon also needs to ensure that they provide fast efficient customer
service for any customers who may have problems with orders or questions about
their services. Additionally, Amazon needs to ensure that they provide accurate
information about the products listed on their website to ensure that users are
protected from scams.
,Requirements - Client:
Amazon needs to ensure that their website is reliable and high performing.
Furthermore, Amazon needs to ensure that their users personal and financial
information is protected through HTTPS, secure pay and data encryption. Amazon
also needs to provide a clear Terms of Service agreement and give their users
control over how their data is handled. This can be done by allowing them to opt out
of targeted marketing. Amazon also needs to ensure that they use effective
marketing and advertising strategies for those who opt in, which could be achieved
through using their order history to show them more relevant products.
Website 2
Link: https://www.twitch.tv/
Twitch - Screenprint
Purpose:
Twitch is an online live streaming platform where users can either watch or stream
videos of themselves. Twitch has a variety of categories, such as just chatting, it's
only sleeping, asmr and then their list of games by recommendation. Twitch also
hosts a variety of events such as music, talk shows / podcasts and esports
tournaments. Twitch also offers a subscription service, where users can subscribe to
their favourite creators to support them and get access to member exclusive benefits
such as emotes and private subscriber only chat.
Target Audience:
, Twitch's primary target audience is mostly gamers as this is the category of most of
their top creators who generate the most views and income. Despite this, twitch still
has a variety of categories for users who aren't gamers, such as their just chatting
and talk show categories. Twitch's primary audience is also on the younger side as
⅔ of their audience is under 35 and only 3% are 55 or over. Twitchs audience is also
65% male and 35% female with the most common age group being 16 to 24.
Source: https://blog.gwi.com/chart-of-the-week/the-rise-of-twitch/
Requirements - User:
Twitch needs to ensure their website is compatible and optimised to have fast
reliable performance on all devices that their users may be using. They also need to
ensure that their website is intuitive and easy to navigate and all the features offered
are easy to access. Furthermore, Twitch needs to ensure that the quality of their
video streams are high quality with low lag. Twitch also needs to provide a way for
users to search and discover content on the platform. Due to the chat feature, Twitch
also needs to ensure that users and creators are protected from harassment. Twitch
also needs to protect the users credentials and debit card information using secure
login in systems.
Requirements - Client:
Twitch needs to ensure that their servers and website are built robust to ensure
minimal downtime and low amount of technical issues. They also need to ensure that
their ToS is regularly updated and follows any legislative changes and keeps up to
date with social changes. Twitch also needs to ensure that users and creators are
protected from harassment and hate speech and people who violate these rules will
be suspended. Twitch needs to make sure that they retain their creators, this can be
achieved through having easy to use monetisation options, such as advertisements,
sponsorships, subscriptions and donations.
Website Comparison:
Amazon has a simple easy to understand website layout that is clean and
uncluttered and focuses on providing an easy to use navigation and searching
system. The Amazon.com homepage is split into multiple sections. These sections
include: Gaming accessories, electronics, shop by category, get fit at home, personal
care, dresses, beauty picks and the login section (This differs from user to user).
Amazon's search bar is clear to see and is placed at the top of the page, allowing
users to easily search for any products they're looking for. The website has a simple
colour scheme of dark blue, black and grey.
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