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Samenvatting Traction - 19 Channels $4.29
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Summary

Samenvatting Traction - 19 Channels

3 reviews
 652 views  11 purchases
  • Course
  • Traction
  • Institution
  • Hogeschool Rotterdam (HR)
  • Book
  • Traction

Een samenvatting van de 19 kanalen om Traction te krijgen voor jouw bedrijf. Aan het eind van de samenvatting staat nog iets over de drie soorten ringen en overige informatie.

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Document information

  • Yes
  • February 20, 2017
  • 14
  • 2016/2017
  • Summary

Subjects

  • traction
  • channels
  • kanalen
  • ring
  • 19

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Written for

  • Hogeschool Rotterdam (HR)
  • Small Business & Retail Management
  • Traction
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3  reviews

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By: rubenbesuyen • 5 year ago

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By: KirstenHR • 7 year ago

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By: hamidseyedullah • 7 year ago

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Content preview

The 19 Channels You Can Use to
Get Traction
In het boek Traction heb je voor elk klantbenaderingkanaal een apart hoofdstuk . De
overige 5 hoofdstukken zijn introducerend en leggen uit hoe je het beste kanaal kan
vinden voor explosieve groei voor je bedrijf. Hieronder bevindt zich een lijst met alle
19 kanalen en vervolgens zal ik elk kanaal bespreken.
19 channels:

1. Targeting Blogs 8. Content Marketing 15. Existing Platforms

2. Publicity 9. Email Marketing 16. Trade Shows

3. Unconventional PR 10. Viral Marketing 17. Offline Events

4. Search Engine 11. Engineering as 18. Speaking
Marketing(SEM) Marketing Engagements
5. Social & Display Ads 12. Business 19. Community Building
Development(BD)
6. Offline Ads 13. Sales

7. Search Engine 14. Affiliate Programs
Optimization(SEO)




1. Targeting Blogs




Blogs gericht op potentiële klanten is één van de meest effectieve manieren om je
eerste laag aan klanten aan te trekken. Populaire startups zoals Codecademy, Mint
en Reddit hebben allemaal hun start gemaakt met targeting blogs.
Noah Kagan, voormalige eigenaar van marketing bij Mint, vertelt hoe hij gerichte
niche blogs heel vroeg op de markt zetten, en dat Mint voordat ze gelanceerd waren
al 20.000 klanten hadden

Targets:
- Doorloop testen op een verschillend aantal kleine blogs, zo kun je zien welke
blog het beste werkt en het beste aansluit bij je potentiële klanten


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