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Schriftelijk Rapporteren (SRP) Spyder Cars the road to succes in the US
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By: stanmelle • 11 months ago
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Plan van aanpak voor de export van de10-4-2023 Spyder C9 naar Amerika
M.C. Whitling
SHAREVIEW CONSULTANTS
, Inleiding
In dit project gaan we een gedetailleerd plan van aanpak ontwikkelen om de introductie van de
Airlion C9, een zeer luxe sportwagen van Spyder N.V., in de Amerikaanse markt te realiseren. Dit
project omvat een grondige marktanalyse van de Verenigde Staten, het opstellen van een
marketing- en distributiestrategie, het opzetten van een verkoop- en serviceorganisatie, en het
trainen van verkoop- en servicepersoneel. Daarnaast zullen we de kosten en baten van het project in
kaart brengen en zorgen voor regelmatige updates en rapportages aan de CEO en aandeelhouders.
Het uiteindelijke doel van dit project is om een succesvolle lancering van de Airlion C9 in de
Amerikaanse markt te realiseren en een realistisch marktaandeel te behalen.
Geschreven door: Max Whitling 371895
In opdracht van: Spyder Cars
Datum: 10-04-202
1
, Inhoud
Inleiding.........................................................................................................................1
H1 Achtergronden.........................................................................................................3
1.1 Spyder Cars.........................................................................................................3
1.2 Project: “Airlion: A Road to success in the US”...................................................3
1.3 Stakeholders........................................................................................................3
1.4 Shareview Consultants........................................................................................3
1.5 Vooruitblik............................................................................................................4
H2 Projectresultaat.......................................................................................................4
2.1 project Context....................................................................................................4
2.2 Doelstelling..........................................................................................................4
2.3 Beschrijving van het resultaat.............................................................................5
H3 Projectactiviteiten....................................................................................................6
H4 Projectgrenzen........................................................................................................7
4.1 Afbakening...........................................................................................................7
4.1.1 Breedte van het project.................................................................................8
4.1.2 Lengte...........................................................................................................8
4.2 Randvoorwaarden...............................................................................................8
H5 Tussenresultaten.....................................................................................................9
H6 Betrouwbaarheid & validiteit...................................................................................9
H7 Projectorganisatie.................................................................................................10
7.1 Rollen binnen het project...................................................................................10
7.1 Taakverdeling....................................................................................................12
7.2 Stakeholderanalyse...........................................................................................14
H8 Planning................................................................................................................14
H9 Kosten en baten....................................................................................................16
9.1 Kosten...............................................................................................................16
9.1.1 Vaste projectkosten.....................................................................................16
9.1.2 Variabele kosten.........................................................................................17
9.2 Baten.................................................................................................................17
9.3 Financiële resultaat...........................................................................................17
H10 Risico’s................................................................................................................18
Afsluiting.....................................................................................................................20
Bibliografie..................................................................................................................21
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