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Sales Skills - (Cijfer 7,5!)
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Dit document bevat de uitwerkingen voor het vak Sales Skills. Het behaalde cijfer hiervoor is een 7,5.
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Sales SkillsOE MA 155A
Michael Franken
649894
Dario Mulder
650868
1
,Titelpagina
Naam student 1: Michael Franken
Naam student 2: Dario Mulder
Studentennummer student 1: 649894
Studentennummer student 2: 650868
Klas: ROBSMAVT4B
Studie: Business Studies
Afstudeerrichting: Marketing
Vak: Sales Skills, OE MA 155A
Beoordelaar: M, Holsboer
Inleverdatum: 30-01-2023
2
, Inhoudsopgave
Hoofdstuk 1 Inleiding........................................................................................................................................... 4
Hoofdstuk 2 Beschrijving gekozen bedrijf............................................................................................................. 5
Hoofdstuk 3 Ingevulde marketingmix................................................................................................................... 6
3.1 Relevante segmentatie variabelen.......................................................................................................................6
3.3 Concurrentie- analyse...........................................................................................................................................8
3.4 Relevante ontwikkelingen in de meso- en macro-omgeving................................................................................9
3.5 Ingevulde marketingmix.....................................................................................................................................10
Hoofdstuk 4 Kenmerk- Voordeel- Vertaling Klant................................................................................................ 12
Hoofdstuk 5 Vragenlijst (SPIN- questions)........................................................................................................... 13
Hoofdstuk 6 Reflecties....................................................................................................................................... 14
Bijlagen.............................................................................................................................................................. 17
Bijlage A: Catch Your Talent feedback Michael Franken..........................................................................................17
Bijlage B: Catch Your Talent feedback Dario Mulder................................................................................................18
3
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