English-language country scan for the course of International Orientation given in the first year of Commercial Economics at HAN. Fully developed and rated with an 8. Country used for this purpose is France. Good luck!
Stijn Pluk en Bauke Hagenbeek
Commerciele Economie CEN-A01
06/01/2019
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,Ephorus Upload-Proof
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, Table Of Contents
Ephorus Upload-Proof............................................................................................................................2
Introduction............................................................................................................................................3
Market size.............................................................................................................................................4
Market growth.......................................................................................................................................4
Customers..............................................................................................................................................5
Purchasing power of consumers............................................................................................................5
Demographic factors..............................................................................................................................8
Social and cultural factors......................................................................................................................8
Technological factors............................................................................................................................10
Competitors circumstances..................................................................................................................10
Ecological factors..................................................................................................................................10
Stability of the country.........................................................................................................................11
Market obstructing circumstances.......................................................................................................11
Government regulation........................................................................................................................11
Conclusion............................................................................................................................................12
Bibliography..........................................................................................................................................17
Introduction
Clothing is something people nowadays see as a necessity, which is why there are so many clothing
brands. Is it possible to enter such as saturated market? Even if it is, how do you know the risks and
benefits of such a huge undertaking? Me and my colleague were asked to make a Country Scan for a
company called No Sweat. No Sweat is a clothing trading company located in Arnhem which is a city
in The Netherlands. No Sweat is a successful company in The Netherlands and also has a few stores in
Belgium and is looking to expand. We were assigned the task of creating a thorough report of the
opportunities of exporting and even expanding to France. We did this by analyzing France and
comparing it to The Netherlands and while trying to figure out if it would be of benefit for No Sweat
to expand their roots to France. Below you will find our detailed report with at the end a few
attachments with graphs and other information.
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