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Semester 2 van 2de jaar

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  • Course
  • Digital
  • Institution
  • Avans Hogeschool (Avans)

Digital bestaat uit 2 semesters, van steeds 20 weken. De opzet van de lessen is per blok (een half semester) als volgt: Semester 2 - Blok 3 - Traffic genereren Social media SEA + Adsense Affiliate marketing Email marketing Video marketing Datamarketing (1) Feedback moment Semester 2 - B...

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Document information

  • June 29, 2023
  • 53
  • 2022/2023
  • Essay
  • Unknown
  • 6-7

Subjects

  • wordpress
  • marketing
  • emailmarketing
  • traffic generen
  • content creëren
  • google analytics
  • search console en plugins
  • website optimaliseren
  • sea adsense
  • conversion rate optimization

Written for

  • Avans Hogeschool (Avans)
  • Ondernemerschap en Retailmanagement
  • Digital
All documents for this subject (5)

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claudiaflieger

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, INHOUDSOPGAVE

1. Inleiding ........................................................................................................................................................... 3
2. 1. Social media................................................................................................................................................. 4
1.1 Interessante kanalen .................................................................................................................................... 4
Instagram........................................................................................................................................................ 5
TikTok ............................................................................................................................................................. 6
Facebook ........................................................................................................................................................ 6
1.2 Concurrentieanalyse ..................................................................................................................................... 7
1.2.1 Poststrategieën ..................................................................................................................................... 9
1.3 Content maken en plannen ........................................................................................................................ 10
contentplanner ............................................................................................................................................. 10
2. SEA .................................................................................................................................................................... 12
3. Adsense ............................................................................................................................................................. 13
3.1 Plug-in ..................................................................................................................................................... 13
3.2 account aangemaakt en gekoppeld ....................................................................................................... 13
3.3 inkomen .................................................................................................................................................. 14
3.4 Conclusie ................................................................................................................................................ 14
4. Videomarketing ................................................................................................................................................. 16
5. Emailmarketing ................................................................................................................................................. 17
6.1 Plug-inn Mailchimp ................................................................................................................................. 17
5.1 Verantwoord .......................................................................................................................................... 17
5.2 Canva ontwerp voor nieuwsbrief Mailchimp ......................................................................................... 18
5.2.1 Pop up nieuwsbrief aanmelden ........................................................................................................... 18
5.3 Welkom bij het aanmelden van de nieuwsbrief .................................................................................... 19
5.4 Campagne ............................................................................................................................................... 19
5.5 Resultaat ................................................................................................................................................. 20
5.6 Conclusie en aanbeveling ...................................................................................................................... 21
6. Affiliate marketing............................................................................................................................................. 22
6.1 Klas opdracht .......................................................................................................................................... 22
6.1.1 Gekozen Affiate marketing ................................................................................................................. 22
6.1.2 Affiate marketingprogramma's onderzoek ......................................................................................... 22
6.1.3 samengewerkt met minimaal één affiliate. ........................................................................................ 24
7. Datamarketing 1 ................................................................................................................................................ 26
8. Customer journey.............................................................................................................................................. 31
8.1 klantenreis .................................................................................................................................................. 31
8.2 Persona ....................................................................................................................................................... 32
9. Gebruikersonderzoek 1 ..................................................................................................................................... 33




1

, Enquete resultaat ............................................................................................. Error! Bookmark not defined.
10. CRO .................................................................................................................................................................. 36
10.1 Eisenberg – hierachy of optimization ....................................................................................................... 36
10.2 CIALDINI- 6 principles of persuasion ......................................................................................................... 36
10.3 MBTI- Myer briggs type indicator ............................................................................................................. 36
11. Datamarketing 2 .............................................................................................................................................. 38
Bronnenvermelding .............................................................................................................................................. 39
6 Bijlage ............................................................................................................................................................ 41
14.1 Sociale-media ............................................................................................................................................ 41
Plugg-inn ........................................................................................................................................................... 42
Email-campagne ............................................................................................................................................... 45
semester 2 ............................................................................................................................................................. 46
Checklist Blok 3 traffic genereren ..................................................................................................................... 47
checklist Blok 4 website optimaliseren ............................................................................................................. 50




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, INLEIDING

https://ischwarzsee.com/




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