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economix 5/6 bedrijfseconomie samenvatting
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economix 5/6 bedrijfseconomie samenvatting T1 H1, T1 H2, T2 H1, T2 H2, T2 H3 en T5 H1
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ECO BEDRIJFSECONOMIE D1 H1:ondernemingsplan
Inhoudsopgave
1 MISSIE, VISIE, DOELSTELLINGEN, STRATEGIE, WAARDENCHARTER.................................................4
1.1 MISSIE.........................................................................................................................................4
1.2 VISIE...........................................................................................................................................5
1.3 DOELSTELLINGEN............................................................................................................................5
1.4 STRATEGIE....................................................................................................................................5
1.5 WAARDENCHARTER........................................................................................................................5
2 OPDRACHTVERKLARING.................................................................................................................6
3 STRATEGIE EN OMGEVINGSFACTOREN...........................................................................................7
4 ONDERNEMINGSPLAN....................................................................................................................7
4.1 REDENEN OM EEN ONDERNEMINGSPLAN OP TE STELLEN...........................................................................7
4.2 ONDERDELEN VAN EEN ONDERNEMINGSPLAN........................................................................................7
4.2.1 VOORSTELLING VAN HET PRODUCT.........................................................................................................7
4.2.2 VOORSTELLING VAN DE ONDERNEMER EN ONDERNEMING...........................................................................7
4.2.3 DE TE BEREIKEN DOELSTELLINGEN...........................................................................................................7
4.2.4 MARKTONDERZOEK.............................................................................................................................8
4.2.5 MARKETINGSPLAN EN MARKETINGSMIX...................................................................................................8
4.2.6 ONDERNEMINGSBUDGET......................................................................................................................8
5 ONDERNEMINGSVORMEN............................................................................................................12
5.1 EENMANSZAAK VERSUS VENOOTSCHAP..............................................................................................12
5.1.1 EENMANSZAAK................................................................................................................................12
5.1.2 VENOOTSCHAP.................................................................................................................................13
5.2 VENOOTSCHAPSVORMEN................................................................................................................13
6 VERWACHTE KOSTEN EN OPBRENGSTEN......................................................................................14
7 FINANCIËRINGSVORMEN..............................................................................................................14
7.1 ALGEMEEN..................................................................................................................................14
7.2 FINANCIËRING MET EIGEN VERMOGEN...............................................................................................15
7.2.1 ZELFNANCIERING..............................................................................................................................15
7.2.2 KAPITAALVERHOGING........................................................................................................................15
7.3 FINANCIËRING MET VREEMD VERMOGEN OP LANGE TERMIJN..................................................................16
,7.3.1 OBLIGATIELENING.............................................................................................................................16
7.3.2 INVESTERINGSKREDIET.......................................................................................................................16
7.3.3 ROLL-OVERKREDIET...........................................................................................................................17
8 FINANCIËRING MET VREEMD VERMOGEN OP KORTE TERMIJN....................................................17
8.1.1 KASKREDIET.....................................................................................................................................17
8.1.2 STRAIGHT LOAN...............................................................................................................................18
9 ANDERE FINANCIËRINGSVORMEN................................................................................................18
9.1.1 FACTORING.....................................................................................................................................18
9.1.2 FINANCIËLE LEASING..........................................................................................................................19
1 HET BEGRIP TOEGEVOEGDE WAARDE...........................................................................................19
2 AFLEIDEN VAN DE TOEGEVOEGDE WAARDE UIT DE RESULTATENREKENING................................20
3 SAMENVATTING...........................................................................................................................21
1 PRIJSBEPALENDE FACTOREN.........................................................................................................25
1.1 INTERNE PRIJSBEPALENDE FACTOREN.................................................................................................25
1.1.1 ONDERNEMINGSDOELSTELLING............................................................................................................25
1.1.2 MARKETINGSMIX..............................................................................................................................25
1.1.3 KOSTEN..........................................................................................................................................25
1.2 EXTERNE PRIJSBEPALENDE FACTOREN................................................................................................26
1.2.1 MARKTVORM..................................................................................................................................26
1.2.2 VRAAG...........................................................................................................................................26
1.2.3 CONCURRENTIE................................................................................................................................26
1.2.4 OVERHEID.......................................................................................................................................26
2 METHODES VAN PRIJSBEPALING..................................................................................................26
2.1 OP BASIS VAN KOSTEN...................................................................................................................27
2.1.1 COST-PLUS-PRICING..........................................................................................................................27
2.1.2 TARGET-PRICING..............................................................................................................................27
2.2 OP BASIS VAN DE VRAAG...............................................................................................................27
2.3 OP BASIS VAN DE CONCURRENTIE.....................................................................................................27
3 PRIJSSTRATEGIEËN........................................................................................................................28
3.1 PENETRATIEPRIJS..........................................................................................................................28
3.2 AFROOMPRIJS.............................................................................................................................28
3.3 PSYCHOLOGISCHE PRIJZEN..............................................................................................................28
3.4 PRIJSKORTINGEN..........................................................................................................................28
3.5 PRIJSDISCRIMINATIE......................................................................................................................29
,3.6 PRIJSDIFFERENTIATIE......................................................................................................................29
4 VOOR EN NADELEN VAN EEN LAGE / HOGE PRIJS.........................................................................29
1 VOORRAADBEHEER......................................................................................................................30
2 TEAMWORK..................................................................................................................................31
3 KWALITEITSZORG..........................................................................................................................31
4 INVESTERINGEN............................................................................................................................32
4.0 ALGEMEEN..................................................................................................................................32
4.1 SOORTEN...................................................................................................................................32
4.1.1 VERVANGINGSINVESTERINGEN.............................................................................................................32
4.1.2 UITBREIDINGSINVESTERING.................................................................................................................32
4.1.3 DIEPTE-INVESTERING.........................................................................................................................32
4.1.4 BREEDTE-INVESTERING......................................................................................................................33
4.1.5 KEUZE INVESTERINGEN......................................................................................................................33
4.2 CASHFLOW.................................................................................................................................33
4.3 BEOORDELINGSMETHODES..............................................................................................................34
4.3.1 METHODE VAN DE TERUGVERDIENTIJD (TVT)........................................................................................34
4.3.2 METHODE VAN DE NETTO ACTUELE WAARDE (NAW)..............................................................................34
4.3.3 DE METHODE VAN DE INTERNE OPBRENGSTVOET (IOV)...........................................................................34
4.3.4 FORMULES......................................................................................................................................35
4.3.5 VOOR EN NADELEN VAN DE BEOORDELINGSMETHODES.............................................................................36
1 WAARUIT BESTAAT DE JAARREKENING.........................................................................................41
2 BELANG VAN DE JAARREKENING VOOR DE STAKEHOLDERS.........................................................43
2.1 BELANG FINANCIËLE ANALYSE..........................................................................................................43
3 RATIO’S EN KERNGETALLEN : BEREKENING EN INTERPRETATIE.....................................................43
3.1 BEGRIPPEN.................................................................................................................................43
3.2 LIQUIDITEIT.................................................................................................................................44
3.2.1 NETTOBEDRIJFSKAPITAAL....................................................................................................................44
3.2.2 CURRENT RATIO...............................................................................................................................44
3.2.3 ACID TEST RATIO..............................................................................................................................44
3.3 SOLVABILITEIT..............................................................................................................................45
3.3.1 GRAAD VAN FINANCIËLE ONAFHANKELIJKHEID........................................................................................45
3.3.2 DEKKING VAN HET VREEMD VERMOGEN OP LANGE TERMIJN DOOR DE CASHFLOW.........................................45
3.3.3 OMGEKEERDE DEKKING VAN HET VREEMD VERMOGEN OP LANGE TERMIJN DOOR DE CASHFLOW......................45
3.4 RENDABILITEIT.............................................................................................................................45
3.4.1 RENTABILITEIT VAN HET EIGEN VERMOGEN NA BELASTINGEN.....................................................................45
3.4.2 RENTABILITEIT VAN HET TOTAAL VERMOGEN NA BELASTINGEN...................................................................45
3.4.3 FINANCIËLE HEFBOOM.......................................................................................................................46
, 3.4.4 DIVIDEND PER AANDEEL.....................................................................................................................46
3.4.5 RESULTAAT PER AANDEEL...................................................................................................................46
3.4.6 INTRISTIEKE WAARDE VAN HET AANDEEL...............................................................................................46
3.4.7 DIVIDENDRENDEMENT.......................................................................................................................46
3.5 WAARDE VAN AANDELEN................................................................................................................47
3.5.1 INTRINSIEKE WAARDE........................................................................................................................47
3.5.2 WINST PER AANDEEL EN DIVIDEND PER AANDEEL.....................................................................................47
..............................................................................................................................................................47
3.5.3 KOERS-WINSTVERHOUDING.................................................................................................................48
3.6 OMLOOPTIJDEN VIA DE EXPLOITATIECYCLUS.......................................................................................48
3.6.1 OPLOOPTIJD VAN VOORRADEN.............................................................................................................48
3.6.2 OPLOOPTIJD VAN HANDELSVORDERINGEN..............................................................................................48
3.6.3 OMLOOPTIJD HANDELSSCHULDEN.........................................................................................................49
3.6.4 NETTO TE FINANCIEREN PERIODE..........................................................................................................49
Begrippen
Naam Uitleg
omgevingsfactor Externe gebeurtenis die het bereiken van de doelstelling
beïnvloedt, maar waar de ondernemer geen vat heeft
Ondernemingsplan Plan waarin de onderneming de doelstellingen en de
aanpak van de onderneming voor een bepaalde periode
vaststelt en nagaat of ze haalbaar zijn
Opdrachtverklaring Geeft een antwoord op de vraag :
Waar geloven we in? Wat zij onze kernwaarden?
Strategie Specifieert hoe de onderneming het streefdoel wilt
bereiken
Visie Geeft een antwoord op de vraag :
Wat zijn de doelstellingen op lange termijn
waardencharter Hier vind je de waarden die aan de basis liggen van de
werking van de onderneming
1 Missie, visie, doelstellingen, strategie,
waardencharter
1.1 Missie
Verwoordt waar de onderneming voor staat en geeft bondig de bestaansredenen door
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