The purpose of marketing is to... correct answer: generate profitable Revenue
Which statement is most likely true about idea generation in the new product development process?
A. A company can either develop ideas through internal or external sources but not through both.
B. Idea generation i...
MKTG 3340 Exam #2 Questions With
Complete Solutions
The purpose of marketing is to... correct answer: generate profitable Revenue
Which statement is most likely true about idea generation in the new product development process?
A. A company can either develop ideas through internal or external sources but not through both.
B. Idea generation is usually followed by procedures that reduce
the total number of ideas.
C. Most companies set a limit for the number of ideas generated to simplify the process.
D. Idea generation is most effective when it occurs after idea screening.
E. Intrapreneurial programs enable customers to contribute to the idea generation process. correct answer: B
Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using _____ to generate new product ideas. correct answer: crowdsourcing
Foods International is developing a new gluten-free pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be... correct answer: test marketing
A ________ pricing strategy for an offering begins with an assessment of customer needs and perceptions. Then a target price is set based on customer perceptions of worth. correct answer: value-based
Lovely Skin is establishing a pricing strategy for a new moisturizer. The total cost to produce each unit is $3.50. The company has decided to add a $1.50 markup, so the unit price to
distributors will be $5. Lovely Skin is using a ________ approach to price the new moisturizer. correct answer: cost-plus
Los Amigos, a new Mexican restaurant, has set up shop across the street from Hot Tamales and More. Which of the following pricing strategies will Los Amigos likely use? correct answer: competition-based
With each new generation of Apple iPhone, iPad, or Mac computer, new models start at a high price then work their way down as newer models are introduced. Apple initially uses a _____ strategy. correct answer: market-skimming
Which of the following would be considered an upstream partner in a company's supply chain?
A. a firm that resells a finished product and shares the net sales with the producer
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