Summary
Samenvatting boek de harde cijfers
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Samenvatting boek 3e jaar harde cijfers
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4 reviews
By: leanderbraaksma • 3 year ago
By: bentekerkhof • 5 year ago
By: fabianmeesters • 5 year ago
Only concepts and formulas do not explain
By: elwin090 • 5 year ago
I like it, but I think this is exactly in the book, maybe explain in other words
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Content preview
Samenvatting boek de Harde cijfersomzet product of merk
Marktaandeel = x 100 = ⋯ . %
omzet productsoort
aantal verkkooppunten merk X
marktspreiding = x 100 = ⋯ %
totaal aantal verkooppunten productsoort
omzet productsoort van verkooppunten met merk X
marktbereik = x 100 = ⋯ %
vermototale omzet productsoort
marktbereik
selectie − indicator =
marktspreiding
omzet merk X
omzetaandeel = x 100 = ⋯ %
totale omzet productsoort bij
de geslecteerde verkooppunten
afzet merk X
afzet aandeel = x 100 = ⋯ %
totale omzet productsoort bij
de geslecteerde verkooppunten
eigen marktaandeel
relatief marktaandeel =
marktaandeel grootste concurrent
Afzet Het aantal verkochte artikelen
Customer Lifetime Value (CLV) Het bedrag dat een gemiddelde klant
aan de winst bijdraagt over de hele
periode dat hij klant is
Distributie-intensiteit (marktspreiding) Geeft aan bij hoeveel en wat voor
verkooppunten het aanbod te koop is
Marktbereik Gewogen distributie
Marktspreiding Numerieke distributie
Omzet Afzet x verkoopprijs per stuk
Relatief marktaandeel Het eigen marktaandeel / marktaandeel
1
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