Unit 4 MEST4 - Media: Research and Production (7572)
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Daily Mail Essay plan
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Unit 4 MEST4 - Media: Research and Production (7572)
Institution
AQA
Explain how newspapers respond to and shape social and cultural contexts. You should refer to the Close Study Product 'The Daily Mail' to support your answer. [12 marks]
This is a thoroughly informative and detailed, document exploring the CSP Daily Mail - particularly industry theory. It helpe...
Unit 4 MEST4 - Media: Research and Production (7572)
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Explain how newspapers respond to and shape social and cultural contexts. You
should refer to the Close Study Product 'The Daily Mail' to support your answer. [12
marks]
INDUSTRY SHAPED THE VIEWS AND IDEOLOGIES OF THE NEWSPAPER DUE TO ANCESTRAL BELIEFS
AND VALUES.
● STARTED IN 1896 AND OWNED BY THE ROTHERMERE FAMILY - NOW CURRENTLY
OWNED BY JONATHAN HARMSWORTH = STAYED WITHIN A FAMILY
ORGANISATION
- The Daily Mail was the first newspaper in Britain that catered for a new
reading public that needed something simpler, shorter and more readable
than those that had previously been available.
- The Daily Mail’s lexical and semantic encoding is clearly straight forward and
understandable, which is a direct legacy, to this day, of the Harmsworth
brothers remit of ‘something simpler, shorter and more readable’. - The Daily
mail changed from Broadsheet to a more compact format - The
establishment of the Daily Mail in 1896 reflected the societal changes of the
time → Elemental Education Act (1870) introduced compulsory universal
education for children aged between 5-13 and a newly literate middle class
was created.
- Harmsworth was a passionate supporter of the British Empire. He intended to
use his newspaper to ‘strum the Imperial harp’
- The article on a page as prominent as page 3 on prince philip. Has its
ancestor, Harmsworths’s remit to ‘strum the imperial harp’ . Catering to a
conservative, Middle England readership.
- Page 3 - reference to elite persons (prince philip) royalty represents
enrichment and british values
RESPONDING TO THE DECLINE OF PRINT NEWSPAPERS DUE TO DEVELOPMENTS IN
TECHNOLOGY.
● ADVERTISEMENTS MORE ONLINE = MORE REVENUE. THE DAILY MAIL WAS THE
FIRST NEWSPAPER TO DEPEND ON ADVERTISING REVENUE, THEY NEEDED TO
ADAPT TO THE INCREASE IN TECH.
- People have come to see news as a product they should get for free and the
'cost' of journalism seems to be something that most people do not really
appreciate. = therefore increasing demand for online newspapers
- Made the transition to digital media effectively, integrating to meet the
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