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ESB EXAM Study Guide

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Flexibility - Answer- Ability to adapt, willingness to change Courage - Answer- Takes risks in spite of possible losses Empathy - Answer- Sensitive to thoughts and feelings of others What are three characteristics of entrepreneurs? - Answer- Creativity, Determination, Enthusiasm After a...

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ESB EXAM Study Guide

Flexibility - Answer- Ability to adapt, willingness to change

Courage - Answer- Takes risks in spite of possible losses

Empathy - Answer- Sensitive to thoughts and feelings of others

What are three characteristics of entrepreneurs? - Answer- Creativity, Determination,
Enthusiasm

After a self-assessment, a potential entrepreneur has learned that she has a very low
risk tolerance. Based upon this finding, which approach might be less stressful for the
entrepreneur to have her own business? - Answer- Buy an existing business that is
already successful.

An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based
on the scenario provided, what should be emphasized in marketing to attract
customers? - Answer- Location

An entrepreneur has been working for a flooring business in a neighboring town. He
feels he is ready to open his own flooring business in his local community. Which should
be emphasized in marketing to attract customers to his new business? - Answer- Lower
Prices

Which is one of the greatest benefits of entrepreneurship? - Answer- Being your own
boss

Which are three risks of entrepreneurship? - Answer- Long hours, potential business
failure, financial insecurity

Gabe has worked as a journeyman electrician for an employer for the past 16 years. He
is paid a good salary. His only dissatisfaction is the hours are long and often when he
requests time off he is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - Answer- Autonomy

What is a primary benefit of starting a new business without purchasing a franchise or
buying an existing business? - Answer- Developing your own rules

A mechanic just graduated from motorcycle repair school and wants to start a business
because there is a lack of motorcycle repair shops in the local town. Given the facts
provided, which opportunity would be the best choice for the motorcycle mechanic to
open a business? - Answer- Start a new business and invest $50,000 in modern
diagnostic tools.

, An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She
wants to sell purses, belts, and other leathercrafts from her home. Which opportunity for
starting a leathercraft business would have the highest probability of success? -
Answer- Build an online storefront

Based upon the education and skills gained from the years of vocational training as an
auto mechanic, as well as having grown up in a family of entrepreneurs, a young adult
decides to open an auto mechanic shop. Which customer group will this new auto
mechanic business support? - Answer- Businesses

The owner of a pizza delivery business is seeking new customers. The owner has
identified a group of potential customers that have moved into some new housing within
reaches of his drivers. Which method of segmentation is the owner using? - Answer-
Geographic

A child daycare center needs to identify a value of proposition that will help parents feel
secure about using their services. Which two initiatives meets this objective? - Answer-
Providing live web cams parents can access from the Internet by using a secure logon.
Offering a list of references from other parents

The owner of a pet daycare is presenting a plan to investors to expand the facility and
promises the center will meet the needs of customers with a variety of schedules. What
is a legitimate value proposition for potential customers? - Answer- Providing extended
hours to pickup and drop off pets before and after work

Which two groups benefit most from a well-written business plan? - Answer- Business
owner
Investors

Which of the following should be addressed in the description section of a business
plan? - Answer- Target Markets

Easy to setup, but has unlimited liability. - Answer- Sole Proprietorship

Terminates upon death of a partner - Answer- General or Limited Partnership

Double-taxed, but best for international businesses - Answer- C Corporation

Similar to a C Corporation, but taxed at a lower rate - Answer- S Corporation

Owned by no one; pays no U.S federal tax - Answer- Nonprofit Corporation

Best for a single member seeking low risk - Answer- Limited Liability Company

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