Es un trabajo practico (TPO) completo de la clase de Marketing, en la cual eramos una chocolateria y debiamos lanzar nuestra propuesta de chocolate al mercado. Profesor: Joel Caprino
Argentine University of Enterprise (UADE

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Materia: Marketing
Nro curso: 427858
Turno Mañana
Docente: Caprino, Joel Matias
Alumnos:
Lopez, Ian Franco 1178191
Menzo, Santiago 1155295
Otero, Benjamin 1176156
Ottino, Pilar 1176804
Sanchez, Caterina Margarita 1162161
Scalesa Pendas, Paula 1176881
Fecha de presentación: 26/06/2023
Plan Integral de Marketing
BrandMind
, Índice
1. Resumen ejecutivo ………………………..………………………………………… 3
2. Analisis de situacion ………………………………………………………………… 4
3. Definición de objetivos ……………………………………………………………… 6
4. Definición de estrategias ……………………………………………………………. 7
5. Plan de acción ………………………………………………………………………. 7
6. Presupuesto …………………………………………………………………………. 7
7. Plan de contingencia ………………………………………………………………... 8
8. Formas de evaluación de resultados ……………………………………………..…. 8
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