Psychology of Consumer Behavior- As and A level summary notes
Cambridge International Examinations (CIE) Psychology Extremely Detailed Study Notes for the Biological Approach (Canli et al. ; Dement and Kleitman ; Schachter and Singer)
Summary notes for Satisfaction at work ( Psychology and organisations 9990)
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canli et al.
Background
Brain scans study about the relationship between
brain structure and behaviour
↓
structural
functional
activity takes detailed pictures
·
·
show
levels in different of the structure of the
areas of the brain brain
fMRI -
Functional Magnetic Resonance Imaging
· measures brain activity
·
detects changes associated with blood flow
·
data from fMRI is used to generate images that
can show how the brain is workingduring different tasks
·help identify areas of the brain that have specific functions
emotion and memory -
subcortex (amygdala)
I
->
set of neurons
->
key role in processing emotions
-> determines where memories are
stored in the brain and which ones are
kept
LaBar andPhelps (1990) -
emotional experiences often are
better recalled than non-emotional
Ones
-
emotional arousal appears to increase
the likelihood of memory cosolidation
during the storage stage of the memory.
, Amygdala activation correlates with emotional memory
study was repeated in 2000 as independent measures
were used in 1999 which could have influenced the results
Aim
·To investigate whether the amygdala is sensitive to
varying degrees of emotional intensity
to external stimuli
·To investigate whether the level of emotional intensity
enhances memory of the stimuli
Research method and design
·
laboratory experiment
repeated
·
measures
IV -
intensity of the emotional arousal to each of the 96
scenes that were presented to the participants
DV-level of activation of the amygdala measured by
the fMRI
-measure of memory recall of the scene.
#Th
entai"Emily
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