Exam (elaborations)
CMKG - CPCM Assortment Analysis Questions With Complete Solutions
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1. Refer to the diagram. If the retailer's market coverage objective is 80, how many SKU's should they carry in this segment to meet their objective? correct answer: Answer: 5. You sum the cumulative segment shares of the items for total market (e.g. 24.9+22.7+17.4+11.4+8) until they add up to >...
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