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Samenvatting Marketing Accountability

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Samenvatting voor het vak Marketing Accountability van de Hogeschool Rotterdam 2e jaar. The Basics of financial management H9 en H11 aanvullende informatie uit de lessen is voor deze samenvatting gebruikt.

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  • H9 en h11
  • March 27, 2017
  • 4
  • 2016/2017
  • Summary

4  reviews

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By: neribloemheuvel • 2 year ago

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By: tomelshout • 3 year ago

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By: peterdenbreejen • 6 year ago

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By: Faaartjexx28 • 7 year ago

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Samenvatting marketing accountability:
Resultatenrekening: Income statement:




Balans Balance sheet




Continuïteit  Winst  innoveren, investeren, reserve, solvabiliteit, uitkeren

Break-even (punt): totale kosten gelijk zijn aan de totale inkomsten

BEP Q= constante kosten/(prijs-variabele kosten)

The costs and revenues are assumed to have a linear development (variabele kosten
moeten lineair zijn)

There are no changes in the inventory (geen veranderingen in de inventaris)

The company manufactures only one product (het bedrijf produceert maar een
product, homegeen)



Direct marketing kengetallen: Deze kengetallen worden gebruikt bij het maken van prognoses waar
je berekent hoeveel verkopen er moeten zijn voor een BEP (afzet of omzet). De geprognosticeerde
data moet weer verwerkt worden in een resultatenrekening, waarbij je het resultaat weergeeft. De
vreemd vermogensverschaffers beslissen op basis daarvan of ze zullen investeren, zo ja tegen welke
rente.

Respons = aantal reacties/aantal mailings x 100%

Conversieverhouding = orders/respons x 100%

Respons: hoeveel mensen hebben gereageerd op een marketingactie

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