This assignment is the first assignment in the first Unit for the Level 3 business course. This assignment introduces the basics of the business environment and explains the key information based on business.
Features contributing to the success
of contrasting businesses.
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Course Tutor: Lisa Taylor
, Contents
Contents
Introduction…………………………………………………………..…3
Features of two contracting Businesses………………………4
Two Businesses influenced by stakeholders…………….….7
Organisation Structure, Aims
And Objectives of two Contrasting Businesses……………13
Stakeholders……………………………………………………….……17
Internal & External Stakeholders………………………………25
Unit 1 – PAGE 2
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, Introduction
In this report, I will be analysing two contrasting business and their
features. I have chosen one voluntary sector business also known as
‘not-for-profit’, which is a type of business that is created, organised
and run by volunteers and one public sector known as for profit, in
which case are Sainsbury’s and Macmillan’s Coffee Morning. I will
be talking about the different features for the businesses and what
makes them successful specifically looking at how their
Organisation is structures to achieve their aims and objectives.
Furthermore, I will be looking at their stakeholders, the
communication between them and the influence they have on the
business. Other comparisons will also be made including their
ownership, sectors, size and most importantly their reasons for
success.
Unit 1 – PAGE 3
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, Explain the features of two contrasting businesses.
For Profit Business -
Sainsbury’s Background
Sainsbury’s is Britain’s third largest food retailer, with a chain of over 600+ supermarkets and 800+
convenience stores. It employs 153,000 people and serves over 16 million customers each week.
Sainsbury’s started off as a retailer of fresh foods and later expanded into packaged groceries such as
tea and sugar. Sainsbury’s is known for offering quality food at competitive prices. Sainsbury’s
headquarters are located in London and they also have their own portfolio brands which contribute
positively in their own rights; Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s deliver
these brands for their customers.
Type of Business - Sectors
Sainsbury’s is a Public Limited Company (PLC). This means that the general public are able to
purchase shares in this company from the stock exchange. Such companies may at times elect to offer
an issue of shares for sale in order to acquire fresh capital for expansion or to fund new projects or
takeover bids etc. PLC's tend to be in "the big league". "Money makes money" and many PLC's take
the form of multiples - companies with many branches, stores or outlets - that have steadily grown
over the years by acquiring other companies or by building new factories or shops.
There are four business sectors that businesses can go into, depending on the type of business they
are. Sainsbury’s falls into the Tertiary sector. This sector provides service to consumers or businesses,
for example financial, retail, schools or restaurants. Where as the Primary Sector is a concerning
sector with the extraction of raw materials or natural resources, such as mining, coal. Fishing, farming
or oil production. The Secondary Sector is a production of manufacturing, which would involve
extracting raw materials and converting them into products, for example, food production, car
manufacturing or building companies. The Quaternary Sector Provides information services, such as,
ICT, Computing, consultancy or research and development.
Sainsbury’s Purpose
The sole purpose of Sainsbury’s is to provide great food at a fair price. Their priority is to be fair to
their suppliers and environment, and to not cut corners for short term gain.
Their priority is to build on their brand heritage and reputation for quality, range and innovation and
offer more consistent value to customers while making shopping more convenient.
Sainsbury’s goal is to reflect on their commitment to meeting customer’s needs; however, they want to
shop food, clothing and general merchandise and services also their vision is to be a trusted retailer
where people love to work and shop. Their strategy plan is to know they consumers better than
anyone else, be there for them whenever they need them also offering great products and services at
fair prices. Their colleagues make the difference; their value makes them different.
Unit 1 – PAGE 4
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