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Samenvatting Overzicht Modellen Corporate Communication Universiteit van Amsterdam $3.22
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Samenvatting Overzicht Modellen Corporate Communication Universiteit van Amsterdam
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  • Course
  • Corporate Communication
  • Institution
  • Universiteit Van Amsterdam (UvA)
  • Book
  • Corporate Communication

Een duidelijk overzicht in tekst van de theorie en opbouw van alle modellen & figuren die behandeld zijn binnen Corporate Communication (boek en de artikelen), Universiteit van Amsterdam.

Last document update: 7 year ago

Preview 2 out of 7  pages

Document information

  • No
  • H1, h3, h4, h5, h8, h9, h10, h11, h13, h14
  • March 29, 2017
  • March 29, 2017
  • 7
  • 2016/2017
  • Summary

Subjects

  • corporate communication
  • communicatie
  • overzicht modellen
  • modellen
  • joep
  • cornelissen
  • universiteit van amsterdam
  • uva

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Written for

  • Universiteit van Amsterdam (UvA)
  • Communicatiewetenschap
  • Corporate Communication
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Content preview

Modellen Corporate
Communication
Iris Droog

Universiteit van Amsterdam

, Aan bod:
 Input – output theory
 Stakeholders Salience model
 Stakeholders analyse model
 Models van PR (Grunig & Grunig)
 Historisch model van ontwikkeling CC/PR
 Corporate Idenity model (Birkigt & Stadler)
 Merk structuur modellen
 Communicatie strategie model
 Identiteit alignmentmodel: CVI (Hatch & Schultz)
 Identiteit alignmentmodel: AC3ID (Balmer, Stuart & Greyser)
 Identiteit alignmentmodel: Cultuur-Identiteit-Imago model (Hatch & Schultz)
 Narcissism & Hyper-Adaption model (Hatch & Schultz)
 Organizational Identification model (Smits, Pruyn & van Riel)
 Organizational Silence model (Morrisson & Milliken)
 Organisatorische culturen
 3 niveaus van cultuur (Schein)
 Veranderingsdimensies
 Veranderingsmangement model
 Veranderingscommunicatie strategieen
 Leiderschapsstijlen binnen Trait benadering (Blake & Mouton)
 Leiderschap = Communicatie model
 Framing & taal in leiderschap mdoel
 Mediarijkheidmodel
 Social media model
 Job Demands & Resource model
 Ontwikkeling Issue – Crisis model
 Cyclisch proces van Issues
 Issue strategieën
 Crisis-response strategieën (attributie van verantwoordelijkheid)
 Crisis verantwoordelijkheidsstrategieeen (attributie van verantwoordelijkheid)
 Conflict lifecycle
 Conflict management strategieën

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