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MNG3701 ASSIGNMENT 1 SEMESTER 2 2023
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MNG37012023
ASSIGNMENT 1
DUE DATE: 25 AUGUST 2023
, ADDENDUM C: COMPULSORY ASSIGNMENT 01 FOR SEMESTER 2 2023
Assignment 01 assesses the outcomes in Lessons 1, 2 and 3.
ASSIGNMENT 01 SEMESTER 02
Essay Total marks: 50
Instructions
Read the following case study and answer the questions that follow in an essay format of
2 500 – 3 000 words (maximum of 10 pages)
1. Start the essay with an introduction
2. Each question should be answered in a separate paragraph with a clear
heading/sub-heading
3. When answering the question, begin with a theoretical overview based on the
prescribed material and additional resources and then apply the theory to the case
study
4. Use in-text citations to acknowledge your sources and include a full list of
references
5. End your essay with a conclusion
6. All the questions should be answered as part of the essay with one introduction, a
body and one conclusion
Bell Equipment
Bell Equipment (Bell) is one of the most impressive South African business success stories
and was founded in 1954 in KwaZulu-Natal. Bell has a global footprint and 60 years of
experience in the manufacture, distribution and support of material-handling equipment to a
broad spectrum of industries. Its team of more than 3 000 people worldwide puts integrity first
in all they do and strive towards innovative customer solutions. Bell has a capacity to build
5 000 machines a year and its principal manufacturing plant is in Richards Bay. The Bell ADT
is their core product and globally renowned.
Overview
Bell believes in the philosophy that if its customers succeed, so will the group and it creates
value by striving to give customers the best ownership experience. Their strategies and daily
operations are focused on building long-term relationships that will, in turn, generate
continuous machinery and aftermarket sales. Bell achieves this by listening to their
customers’ needs, developing relevant equipment and aftermarket solutions, manufacturing
quality products and ensuring that stakeholders through their value creation process receive
meaningful support to sustain their business. Bell Equipment has more than six decades of
experience and continues to grow its intellectual property, product ranges and reputation as a
provider of quality heavy equipment. It operates globally with machines in over 80 different
countries.
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