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MNG3701 Assignment 1 Semester 2 2023 - DEU 25/8/2023
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MNG3701 ASSIGNMENT 1SEMESTER 2 2023
ELABORATE QUESTIONS
AND ANSWERS
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, Bell Equipment Bell Equipment (Bell) is one of the most impressive South African business success
stories and was founded in 1954 in KwaZulu-Natal. Bell has a global footprint and 60 years of experience
in the manufacture, distribution and support of material-handling equipment to a broad spectrum of
industries. Its team of more than 3 000 people worldwide puts integrity first in all they do and strive
towards innovative customer solutions. Bell has a capacity to build 5 000 machines a year and its
principal manufacturing plant is in Richards Bay. The Bell ADT is their core product and globally
renowned. Overview Bell believes in the philosophy that if its customers succeed, so will the group and
it creates value by striving to give customers the best ownership experience. Their strategies and daily
operations are focused on building long-term relationships that will, in turn, generate continuous
machinery and aftermarket sales. Bell achieves this by listening to their customers’ needs, developing
relevant equipment and aftermarket solutions, manufacturing quality products and ensuring that
stakeholders through their value creation process receive meaningful support to sustain their business.
Bell Equipment has more than six decades of experience and continues to grow its intellectual property,
product ranges and reputation as a provider of quality heavy equipment. It operates globally with
machines in over 80 different countries. Mission statement At Bell we have learnt that by valuing the
contribution of every one of our people, we have been able to grow. That everyone on the team can and
does make a difference. Our customers will receive quality in everything we do. The commitment to our
customers distinguishes Bell Excellence. It is a continuous process of achieving improvements which
result in equitable attainment of customer, suppliers, shareholders and employee expectations. All our
activities are conducted in a spirit of fairness, honesty and integrity. Bell products fulfil haulage and
materials handling needs across many industries. We design and manufacture products to fulfil the
needs of our customers. Through listening, we are able to produce innovative equipment that matches
their needs. Products With a common thread of providing solutions for customers who require material-
handling machinery, the Bell business and products are clearly defined within four groupings: Global
ADT specialist, material-handling distributor, agriculture and forestry solutions provider, and provider of
aftermarket services. As one of the largest producers of articulated dump trucks (ADTs) and front-end
loaders in the world, all of Bell’s designs are wholly South African, patented and owned by the company.
It is the second-largest ADT producer in the world, second only to Volvo. Complementing their Bell ADTs,
Bell is one of South Africa’s leading construction machinery suppliers and expanded its range of quality
ancillary equipment to include wheeled loaders, telescopic handlers, skid steer loaders, graders and
rough terrain forklifts. In terms of their agriculture range, Bell offers an extensive range of robust
equipment such as haulage tractors, tri-wheeled loaders and slew loaders. In addition, Bell offers a
range of aftermarket products and services. For example, the company offers fleet management
support, providing satellite linkups with real-time information for users of their equipment. Every ADT
leaving its factories will have Fleetm@tic available, a management-information tool that provides real-
time information on cost per ton, fuel consumption, wear and tear and even tire pressure. Bell also
offers maintenance contracts and extended warranties as well as services to do oil analysis to keep
productivity levels high and avoid possible downtime. It also offers a range of Bell lubricants that are
specially engineered oils and greases to keep the machine operating at peak performance. Bell ADT – at
the forefront of technological innovation Launched in 1985, Bell Equipment’s first ADT, the 25-ton
model was a resounding success. This led to new models expanding the range. Lighter, faster models
extended the ADT application to a greater number of challenging hauls. At the forefront of technological
innovation, geared at improving productivity and safety while delivering the lowest cost per tonne of
material moved, Bell ADTs offer keyless entry, Hill Stop, Bin Tip Prevention, Turbo Spin Protection, On
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