this is Unit 17 assignment 1 digital marketing report which includes P3, P4, P5, M2 and D2. All of this assignment has been marked as well as re-submitted, the resubmission is in red. the rest of this assignment would be on a presentation which i will also upload on my account.
Report
Unit 17 assignment 1 digital marketing
Zaiema javed 655635
, Unit 17 assignment 1 digital marketing
P3 Discuss the digital strategies that a selected business uses to meet two different
objectives
P4 Outline different compensation models used in digital marketing
M2 Analyse the different digital strategies and compensations models used to create
brand recognition and brand loyalty
Online Strategies- Coca Cola ‘Open to Better Campaign’.
advertising methods for their 'Open to Better' program are as follows:
Billboard
Online media advertising
Video advertisement
Coca-Cola, one world's biggest fizzy beverage organization, was the very first firm I researched then
examined various advertising campaigns for. Coca-Cola had also been refreshing consumers
worldwide' than 135 years, selling from over 202 nations and territories. My study has concentrated
on the company's most current marketing push, Open to Better. Its classic Coca-Cola symbol has
indeed been replaced in the promotion with such a number of commitments inviting individuals to
think back about the year 2020 and look forward to the upcoming year.
Finding again for 'Open to Better campaign' was just not difficult, which demonstrates that how Coke
has succeeded to spread information of its advertising launch. The first and largest visible location to
view the promotion is now on company webpage; this contains the initial advertising and images
that appear when user accesses the web address. The marketing is direct and visually appealing. The
above pleases my interest in learning more regarding the advertising and also what Coca-Cola is
attempting to convey. Clients are drawn into it by their responsive website designs. Which means a
lot of people could learn well about latest campaign, which will assist to raise Coca-brand
recognition. That which surprised me is the fact that when people google up 'Coca Cola' just on web,
you will discover that the company does rarely spend any search ads adverts. Search marketing
advertising are when a company pays Google, for illustration, to place Coca Cola just at head of a
searches including specific key terms. That, in return, could help the company gain higher visibility
and visit counts. But simply fact why Coca-Cola isn't doing this demonstrates that they're still a really
well and very well company so it shouldn't need to spend for such an additional outlay to aid
promote current marketing ads.
Additional way where the promotion could be discovered immediately would be through advertising
on social media advertisements. Facebook is a public website on which users can chat or
communicate with their family members and relatives. It also serves as a location in which a lot
more product advertising by bigger corporations occurs, as well as a location where individuals who
utilize the application can market and sell their personal things. Coca-Cola has created a Facebook
campaign in which their advertising will appear as a big banner while scrolled among their colleagues
and family's images, as well as a 'random' Coca-Cola commercial. Considering that they are regarded
as unexpected advertisements by consumers, this immediately draws users' attention. In contrast,
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