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Samenvatting Sportmarketing HELE boek | incl. TENTAMEN-vragen $8.60
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Samenvatting Sportmarketing HELE boek | incl. TENTAMEN-vragen

22 reviews
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Dit is een samenvatting van het hele boek van Kok, R. & Gruijters H. (H1t/m12). Tentamen/oefenvragen staan helemaal onderaan om kennis te kunnen testen. 28 vragen in de vorm van een gegeven en een stelling.

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  • Yes
  • April 8, 2017
  • 35
  • 2016/2017
  • Summary

22  reviews

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By: Shuohhh • 2 year ago

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By: lmrijpkema • 3 year ago

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Samenvatting Sportmarketing
Robert Kok & Hugo Gruijters hoofdstuk 1 t/m 12 HELE BOEK




Inhoudsopgave
Hoofdstuk 1 Inleiding in de sportmarketing 2
Hoofdstuk 2 De sportmarkt 4
Hoofdstuk 3 De sportconsument 8
Hoofdstuk 4 Externe analyse 10
Hoofdstuk 5 Interne analyse 14
Hoofdstuk 6 Het formuleren van strategische mogelijkheden 15
Hoofdstuk 7 Segmenteren, doelgroepbepaling en positioneren 16
Hoofdstuk 8 Sportproduct beslissingen 18
Hoofdstuk 9 Prijsbeslissingen 21
Hoofdstuk 10 Distributiebeslissingen 23
Hoofdstuk 11 Marketingcommunicatie 25
Hoofdstuk 12 marketingcommunicatie-instrumenten 29
Oefenvragen 31
Antwoorden 35




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