Dit is een samenvatting van het hele boek van Kok, R. & Gruijters H. (H1t/m12). Tentamen/oefenvragen staan helemaal onderaan om kennis te kunnen testen. 28 vragen in de vorm van een gegeven en een stelling.
Samenvatting Sportmarketing
Robert Kok & Hugo Gruijters hoofdstuk 1 t/m 12 HELE BOEK
Inhoudsopgave
Hoofdstuk 1 Inleiding in de sportmarketing 2
Hoofdstuk 2 De sportmarkt 4
Hoofdstuk 3 De sportconsument 8
Hoofdstuk 4 Externe analyse 10
Hoofdstuk 5 Interne analyse 14
Hoofdstuk 6 Het formuleren van strategische mogelijkheden 15
Hoofdstuk 7 Segmenteren, doelgroepbepaling en positioneren 16
Hoofdstuk 8 Sportproduct beslissingen 18
Hoofdstuk 9 Prijsbeslissingen 21
Hoofdstuk 10 Distributiebeslissingen 23
Hoofdstuk 11 Marketingcommunicatie 25
Hoofdstuk 12 marketingcommunicatie-instrumenten 29
Oefenvragen 31
Antwoorden 35
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