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,© 2014 University of South AfricaAll rights reserved
Printed and published by the
University of South Africa
Muckleneuk, Pretoria
AFL2602/1/2014–2017
70142025
Indesign
Power style
, Contents
Introduction iii
CONTENTS
INTRODUCTION iv
STUDY UNIT 1 Sustainability of African languages and
cultures 1
STUDY UNIT 2 Leadership hierarchies and heritage 17
STUDY UNIT 3 Landownership and the use of land, space
and resources 46
, iv Introduction
INTRODUCTION
Welcome to the only study guide for AFL2602: Understanding African
management practices as reflected in African languages literature and texts.
This module is set on NQF level 6 for 12 credits in the field of Communication
studies and language in the sub-field of Language.
It is useful to those of you who need to understand and communicate with people
of different cultures. Through the aspects you will be studying in the three units,
you will come to understand what African people, especially in the traditional
society, adore and value and what sustains their lives, language and culture. In
addition, you will also learn what they have experienced and observed in their
environment and the accumulated wealth of information and age-old wisdom of
the traditional people. Unit 1 presents the basis of the structure and management
practices of African society in terms of traditional aspects of language and
wisdom. Unit 2 dwells on social hierarchies and management practices in
the traditional society. You will learn about the most powerful people in the
traditional African societies and their roles. The final unit presents how land
was appreciated and managed in the traditional society. To whet your appetite
for the chapter, a Kenyan villager explicated, if someone steals your ox, he will
kill it; it will disappear forever and you will forget, but if someone steals your
land; the rivers; the trees and the small hills will always be there, they are a
painful memory and hence, you will never forget.
In unit 2 and 3, African languages literature and texts are used to illustrate
African management practices and to instill an appreciation of how societal
values are expressed.
After completing this module, you should be able to appreciate how African-
languages literature and texts reflect the people and practices of African society.
You should also be able to appreciate how the language used in literature provides
readers with information on management practices and how to communicate
between different South African cultures in work and social contexts. It should
enable you to solve problems according to information found in examples of
African languages literature. In general, this module will enable you to cope
with diversity management in different situations.
In this module we don’t want to see discourse in the psycholinguistic view as a
dynamic process of expression and comprehension governing the performance of
people during linguistic interaction, we don’t want to bind it to the sociolinguistic
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