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Essay OE102 Customer Insight Tooling (cijfer 8,6)
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Customer insight toolingOE102
Name
Michelle Zandbergen
Student number
647199
Education
Business Studies, Hogeschool Inholland Rotterdam
Date
04-07-22
, Customer insight tooling
OE102
Name: Michelle Zandbergen
E-mail: 647199@student.inholland.nl
Class: ROBSMAVT3A
Mentor: Rene Arends
Study: Business Studies, Hogeschool Inholland Rotterdam
Year: 4
Date: 23-05- 2023
Number of pages: 29
,Table of content
1. Introduction............................................................................................................................................... 4
2. Advice Digital marketing and content marketing strategy...........................................................................5
3. Advice Search Engine Optimalisation.......................................................................................................... 7
4. Advice Search Engine Marketing................................................................................................................. 9
5. Advice Social Media Marketing................................................................................................................. 10
6. Advice Website development and optimisation........................................................................................13
7. Advice CRM.............................................................................................................................................. 13
8. Advice E-mail marketing........................................................................................................................... 14
Attachments................................................................................................................................................ 15
Attachment A: Google Certification...................................................................................................................16
Attachment B: Opdrachten module 1 Digital marketing and content marketing strategy...............................16
Attachment C: Opdrachten Module 2 SEO.................................................................................................... 20
Attachment D: Opdrachten module 3 SEM........................................................................................................39
Atttachment E: opdrachten module 4 Social media marketing.........................................................................43
Attachment F: Opdrachten module 5 Website development and optimalization.............................................50
Figuur F7: Verbeterde website LongLady Fashion.............................................................................................62
Attachment G: Opdrachten module 6................................................................................................................62
Attachment H: Opdrachten module 7................................................................................................................67
Literature list.............................................................................................................................................. 70
, 1. Introduction
In front of you is the customer insight tooling report that is written about the
online clothing store LongLady Fashion. The research was conducted by a 4rd
year marketing student from the Business Studies at Inholland Rotterdam. In
chapter 1,2 and 3 of this report you will find the assignments that I made, I will
give some advice on these assignments. At last there is a literature list of the
sources that I used while writing this report.
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