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CCM: Corporate Communication Worldwide samenvatting

10 reviews
 481 views  54 purchases
  • Course
  • CCM Corporate Communicatie Management
  • Institution
  • Hogeschool Tio (Tio)
  • Book
  • Corporate communication worldwide

CCM: Corporate Communication Worldwide samenvatting. Inclusief de powerpoints van Tio. In het Nederlands geschreven, de Engelse termen zijn wel benoemd.

Last document update: 7 year ago

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Document information

  • Yes
  • April 12, 2017
  • April 12, 2017
  • 23
  • 2016/2017
  • Summary

Subjects

  • ccm
  • hem2
  • corporate communication worldwide
  • hogeschool tio

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  • Hotel- en Eventmanagement
  • CCM Corporate Communicatie Management
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10  reviews

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By: suziwesten • 5 year ago

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By: umutdana • 5 year ago

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I missed digital communication part, with the associated characteristics

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Content preview

Corporate Communication
Worldwide
Hfdst 1) The communication of Organisations

1.1) What is this book about?
Definitie Corporate Communication (= bedrijfscommunicatie)
De management functie binnen een organisatie, die verantwoordelijk is voor de
communicatie processen die worden opgezet vanuit de organisatie en proberen
om een duurzame interactie tussen de organisatie en publieksgroepen in de interne
en externe omgeving te promoten.
 Focust op de communicatie van een organisatie in het GEHEEL (niet alleen
over producten/diensten) met verschillende publieksgroepen.

Corporate communication zorgt voor:
 Identiteit
 Imago
 Reputatie


1.3) Related terms.
Andere benamingen voor Corporate Communication zijn:
 Geïntegreerde communicatie
 Public Relations

 Reputatie management:
= Het Creëren van waarde voor de stakeholders (= belanghebbenden)
Om de reputatie te meten wordt er gebruik gemaakt van Reputation
Quotient (QR). Hierin wordt gevraagd hoe belanghebbenden naar de
volgende gebieden van een organisatie kijken:
- Emotionele aantrekkingskracht.
- Producten en diensten.
- Visie en leiderschap.
- Financiële prestatie.
- Werkomgeving.
- Maatschappelijke verantwoordelijkheid.

 Marketing communicatie
Gezien als een afdeling van Corporate Communication.
VERSCHIL:
- Corporate communication is de communicatie van een organisatie in het
geheel, terwijl marketing communicatie de communicatie is die zich richt
naar klanten en andere partijen in de verkoop keten.

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