Choosing an organisation you are familiar with, you will deliver a report considering the assessment requirements of:
1)Define the role of marketing to support the achievement of organisational objectives in general and for your chosen organisation;
2) Discuss the factors in an organisation’...
SAINSBURY'S MARKETING ANALYSIS
REPORT
Marketing, Sales and Negotiation (BFA 439)
Module: Marketing, sales and negotiation (BFA439)
Executive summary
1
,This report will concentrate on the UK supermarket industry, with Sainsbury's, one of the
country's largest supermarkets, as a case study. This report emphasises the link between
Sainsbury's and some implementation and strategic planning, as well as its mission and
vision. This report also includes strategic models that depict Sainsbury's business
environment and other market situations in terms of strength and core experience. PESTLE
and SWOT analyses, as well as the marketing mix, which includes links to marketing
concepts and the company's overall goals, are among the models used. Following the
workshops, reflection on Sainsbury's sales and negotiation skills, as well as my own
personal reflection. Finally, this report discusses the strategic marketing development of
Sainsbury's, along with some recommendations, a suggested implementation plan for
putting the identified strategies into action, and a process for evaluation and monitoring.
Table of Contents
1. Introduction of Sainsburys.....................................................................................................3
2.PESTLE analysis.....................................................................................................................5
1. Introduction of Sainsburys
Sainsbury's is now considered the third leading supermarket group in the United Kingdom
and one of the largest food retailers in the country. In 1869, the company opened a small
store and quickly expanded to 537 supermarkets and 276 convenience stores across the
United Kingdom, as well as Sainsbury's bank and insurance. It employs over 150 thousand
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller maziz683. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.45. You're not tied to anything after your purchase.
