100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary IC exam block 2.2 Media and Communication $5.35   Add to cart

Summary

Summary IC exam block 2.2 Media and Communication

2 reviews
 206 views  14 purchases
  • Course
  • Institution
  • Book

Summary: Media and Communication theory block 2.2.

Preview 1 out of 60  pages

  • No
  • Unknown
  • April 17, 2017
  • 60
  • 2016/2017
  • Summary

2  reviews

review-writer-avatar

By: gilnigel • 4 year ago

review-writer-avatar

By: rafirahardian • 5 year ago

avatar-seller
MEDIA 1 - COMPOSITION
Composition is about order and hierarchy on a flat surface (2D), in space (3D), and in time (movement).

 Most media are two dimensional
 Third dimension (depth) is often just a suggestion
 Time dimension is primarily visible in movement

Good composition makes use of Gestalt laws: Viewer deciphers image into visual element, making connections
between the different visual elements

FACTORS DETERMINING COMPOSITION:
1 - Shape of the surface on which the information is to be grouped. For example: a rectangle (the most common),
circle, polygon, oval...)
2 - Visual elements and the way these are grouped on the surface or page.
There are different options of visual elements:
CENTRAL VS PATTERN:
 Central: The central point is where the lines meet (often symmetrical composition). You can also distinguish
the different central compositions according to the shape that the elements create together (Ex: triangular
composition).
 Pattern: Creating order by placing images at the same distance apart, into a pattern. Less formal effect by
distributing elements randomly over the page. The trick is to maintain adequate balance in the composition
and at the same time to avoid excessive regularity.




SYMMETRICAL VS ASYMMETRICAL
 Symmetrical: Balanced and restful composition. Dominant effect when most important element is placed
large and central, surrounded by smaller and less important elements.
 Asymmetrical: Absence of symmetry creates tension. Viewer looks for a reason for the asymmetry and is led
by the diagonal line (vector) that commands the composition:
 Vectors indicate depth and the movement of the eye whilst looking at an image or even a situation in
real-life.
 The started point of a vector is the "actor" and the direction is the "target", which is what the vector
focuses the attention on.
 Vectors can be:
 One-sided vectors: a visual link as argumentative indicator in the image (Ex: an arrow to the
emergency exit).
 Two-sided vectors: connect to objects.
 Neutral vectors: start from an actor, but don't lead anywhere specific.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller MME. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $5.35. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$5.35  14x  sold
  • (2)
  Add to cart