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IRM1501 Assignment 1 Semester 2 2023 (899920) - DUE 18 August 2023
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IRM1501 Assignment 1Semester 2 2023
(899920) - DUE 18 August
2023
lenovo
[COMPANY NAME] [Company address]
, IRM1501 Assignment 1 Semester 2 2023
Question 1
Make a distinction between quantitative and qualitative research
methodology and provide examples. (8)
Quantitative and Qualitative Research Methodology:
Quantitative Research Methodology:
Quantitative research involves the collection and analysis of numerical data to
answer research questions and test hypotheses. This approach aims to quantify
variables and relationships, often using statistical analysis. The emphasis is on
objectivity, generalizability, and the ability to draw statistical inferences. Some key
characteristics of quantitative research include:
Data Collection: Numerical data is collected through structured surveys,
questionnaires, experiments, and measurements.
Data Analysis: Statistical methods are used to analyze the data, such as mean,
standard deviation, regression analysis, t-tests, and ANOVA.
Sample Size: Large sample sizes are often preferred to improve the statistical
power and representativeness of the results.
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