Case
Case uitwerking project sales en accountplan
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- Institution
het eindverslag die wij als groep gemaakt hebben voor het project sales en accountplan. ter gebruik als inspiratie voor mede sportmarketeers.
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Project Sales- en accountplan groep 2Begeleider: Marcel van der vecht
Auteurs:
Romme Meenderink 519806
Olivier Bijkerk 520540
Daan Morsink 486035
Rick Tuinbeek 516370
Youri de Kubber 493389
Klas: DCS2V.C
Datum vraagstuk: 13 februari t/m 27 juni 2023
1
, Project Sales- en accountplan groep 2
Begeleider: Marcel van der vecht
Opdrachtgever: New Balance
Opleiding: Sportmarketing
Type rapport: Salesrapport
2
,Voorwoord
Wij zijn Romme, Olivier, Daan, Youri en Rick. New Balance vroeg ons om hulp, omdat ze de
retailer moeten helpen met het verkopen van het 574 model. Dit lijkt ons een interessant
vraagstuk, waar we graag aan mee willen helpen Wij willen ook Martin de Bruin bedanken
voor de informatie die hij gegeven heeft. Hiermee kunnen we goed op weg, om zo de ideale
oplossing voor onze opdrachtgever te vinden.
3
, Inhoud
Hoofdstuk 1: Management samenvatting..............................................................................................6
Hoofdstuk 2: PVA+analyse......................................................................................................................7
2.1: PVA..............................................................................................................................................7
Deelvragen:....................................................................................................................................7
Methoden & Technieken van onderzoek:.......................................................................................9
Opzet fieldresearch:.....................................................................................................................13
2.2: Analyse......................................................................................................................................14
Analyse deelvragen:......................................................................................................................14
Analyse enquête/Fieldresearch:...................................................................................................26
Infographic:..................................................................................................................................36
Hoofdstuk 3: Salesacties.......................................................................................................................38
3.1: Duurzaamheid en authenticiteit................................................................................................38
3.2: Pop-upwinkels............................................................................................................................40
3.3: Schijvensysteem.........................................................................................................................45
Hoofdstuk 4: Bibliografie......................................................................................................................48
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