Well-structured DPR3702 Assignment 1 (ANSWERS) Semester 2 2023 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). 1.1 Explain your understanding of the term “public relations in the industry”.
Support your answer with suitable examples. [5]
1.2 Identify one South African...
DPR3702
Assignment 1 Semester 2 2023
Unique Number:
Due Date: 11 August 2023
QUESTION 1
1.1 Public relations in the industry refers to the management of communication between a
company and its public or audience. PR activities aim to enhance the company's reputation
and manage its image in the eyes of its customers, investors, employees, or any other
stakeholders. It often involves communicating with the media and through media, with an
objective to promote goodwill and a positive image for the company. One example can be
seen in the tech industry. Many social media companies like Facebook and Twitter utilize
PR to manage their public communications about new features, data privacy issues, or
community
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OF USE changes. Another example can be found in the fast food industry
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