Other
MNM3713 ASSIGNMENT 1 2023 (MCQ SOLUTIONS)
- Course
- Institution
MNM3713 ASSIGNMENT 1 2023 (MCQ SOLUTIONS)
[Show more]
Seller
Follow
BMZAcademy
Reviews received
Content preview
0743895097 MNM3713 ASSIGNMENT 1 20231. Identify the research design used in the following example: Experience surveys are sent
out to customers for general feedback on service.
a. Descriptive research
b. Exploratory research
c. Causal research
The theory for this question can be found on pages 100–101 of the prescribed textbook.
1 Exploratory research – Exploratory research refers to research of a more informal
nature that is done to gain better insight into general problems.
2 Causal research – This type of research is done to determine whether certain variables
have an influence on each other.
3 Descriptive research – This type of research is normally undertaken to understand the
‘who, what, where, when and how’ of a problem.
The correct answer is: Exploratory research
2. Which characteristic of services is illustrated in the following example: In order for Thabang
to receive the knee operation, he has to be in hospital at the scheduled time and date for the
surgeon to be able to complete the surgery.
a. Intangibility
b. Inseparability
c. Heterogeneity
d. Perishability
The theory for this question can be found on pages 6–9 of the prescribed textbook.
1 Intangibility – Services are performances or actions, rather than objects, and cannot
be seen, felt, tasted or touched.
2 Inseparability – Most services are sold first and then produced and consumed
at the same time. The customer is most often present while a service is being produced
and takes part in the production process.
, 0743895097 MNM3713 ASSIGNMENT 1 2023
3 Heterogeneity – Often, services are performed by different humans, which means two
services will not be precisely alike. No two customers are the same, meaning services can
also be perceived differently.
4 Perishability – Services cannot be stored, saved, resold or returned.
5 Lack of ownership – Services cannot be owned or stored by a customer like you can
store a product. Services are used or hired for a period of time.
The correct answer is: Inseparability
3. Which element of the service marketing mix is represented in this example: Maria sees an
advertisement for hair relaxing services in the local newspaper.
a. Process
b. People
c. Promotion
d. Place
The theory for this question can be found on page 10-11 of the prescribed textbook.
1 The service product
2 The price at which the service is sold
3 The promotion effort of the business
4 The place where the service is rendered to the customer
5 The process of service delivery
6 The people involved in service delivery (employees and customers)
7 The physical environment in which the service is rendered (physical evidence)
The correct answer is: Promotion
4. Certain implications result from the intangibility of services, which implication does the
following example illustrate: Eva has a massage parlour that gives the best full-body
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BMZAcademy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.85. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now