Promotion Instructional Area Exam 2023 Actual Questions
and Answers 100% Verified
Which of the following is a use of institutional promotion:
Recruit new employees
Increase sales
Build product reputation
Stimulate interest for services
Recruit new employees
What is a promotional activity that a government regulates to maintain a fair
environment among competitors in the marketplace?
Bait-and-switch contests
Telemarketing sales
Direct mail
Comparison advertising
Comparison advertising
Some companies purchase 800-numbers to
earn a profit on calls to customers.
allow customers to call in toll free.
qualify as nonprofit organizations.
get a free listing in the Yellow Pages.
allow customers to call in toll free.
Which of the following situations is an example of a business using telemarketing
for promotional purposes:
A digital communications company calls customers to announce new options in
wireless service.
A community bank gives a customer a personal CD player when s/he opens a
checking account.
An interactive kiosk allows customers to design and personalize their greeting
cards.
A local car dealer places a full-size advertisement in several community
newspapers.
A digital communications company calls customers to announce new options in wireless
service.
Sweepstakes and contests are examples of communications channels often used
in
sales promotions.
advertising campaigns.
publicity programs.
media commercials.
sales promotions.
Which of the following is a unique factor that advertising agencies consider when
developing an advertising campaign to promote a client's product in international
markets:
Printing process
, Production timetable
Brand reputation
Compensation structure
Brand reputation
Which of the following is a sport/event business that is most likely to send a
comprehensive product catalog with an order form to its customers?
A sporting goods retail chain
A local bowling alley
A private tennis club
A neighborhood water park
A sporting goods retail chain
The primary purpose of a corporate blog is to
connect with the target market.
entertain the audience.
replace the company's website.
sell independent products.
connect with the target market.
Which of the following is one of the obstacles that businesses face when using
email marketing:
Automation
Duplication
Confirmation
Personalization
Duplication
When developing mobile marketing messages for customers, businesses should
consider the advantages and limitations of commonly used mobile devices,
which include
smartphones, servers, and tablets.
electronic readers, tablets, and smartphones.
servers, smartphones, and dashboards.
dashboards, smartphones, and electronic readers.
electronic readers, tablets, and smartphones.
Which of the following meta tags is most likely to provide a community soccer
league with the highest search engine results?
"Local soccer leagues"
"Ohio Soccer"
"Massillon Ohio Soccer Association"
"MOSA"
"Massillon Ohio Soccer Association"
When developing an advertisement, what element of design focuses on the
degree of lightness and darkness?
Shape
Line
Value
Form
Value
and Answers 100% Verified
Which of the following is a use of institutional promotion:
Recruit new employees
Increase sales
Build product reputation
Stimulate interest for services
Recruit new employees
What is a promotional activity that a government regulates to maintain a fair
environment among competitors in the marketplace?
Bait-and-switch contests
Telemarketing sales
Direct mail
Comparison advertising
Comparison advertising
Some companies purchase 800-numbers to
earn a profit on calls to customers.
allow customers to call in toll free.
qualify as nonprofit organizations.
get a free listing in the Yellow Pages.
allow customers to call in toll free.
Which of the following situations is an example of a business using telemarketing
for promotional purposes:
A digital communications company calls customers to announce new options in
wireless service.
A community bank gives a customer a personal CD player when s/he opens a
checking account.
An interactive kiosk allows customers to design and personalize their greeting
cards.
A local car dealer places a full-size advertisement in several community
newspapers.
A digital communications company calls customers to announce new options in wireless
service.
Sweepstakes and contests are examples of communications channels often used
in
sales promotions.
advertising campaigns.
publicity programs.
media commercials.
sales promotions.
Which of the following is a unique factor that advertising agencies consider when
developing an advertising campaign to promote a client's product in international
markets:
Printing process
, Production timetable
Brand reputation
Compensation structure
Brand reputation
Which of the following is a sport/event business that is most likely to send a
comprehensive product catalog with an order form to its customers?
A sporting goods retail chain
A local bowling alley
A private tennis club
A neighborhood water park
A sporting goods retail chain
The primary purpose of a corporate blog is to
connect with the target market.
entertain the audience.
replace the company's website.
sell independent products.
connect with the target market.
Which of the following is one of the obstacles that businesses face when using
email marketing:
Automation
Duplication
Confirmation
Personalization
Duplication
When developing mobile marketing messages for customers, businesses should
consider the advantages and limitations of commonly used mobile devices,
which include
smartphones, servers, and tablets.
electronic readers, tablets, and smartphones.
servers, smartphones, and dashboards.
dashboards, smartphones, and electronic readers.
electronic readers, tablets, and smartphones.
Which of the following meta tags is most likely to provide a community soccer
league with the highest search engine results?
"Local soccer leagues"
"Ohio Soccer"
"Massillon Ohio Soccer Association"
"MOSA"
"Massillon Ohio Soccer Association"
When developing an advertisement, what element of design focuses on the
degree of lightness and darkness?
Shape
Line
Value
Form
Value
