I wrote this essay during the pandemic for the module Academic Writing, which is given in the 4th year of the course International Business at the Hogeschool van Amsterdam.
Effective communication is of paramount importance during times of a
crisis.
Effective communication became increasingly important during the
pandemic as a result of Covid – 19. Communication has always been
important in life, and business. However, this has been increasingly
emphasized as a result of Covid – 19. Subsequently, people were strongly
advised to work from home, and students were obliged to follow lectures
online as educational institutions were abruptly closed. These extreme
measures were incorporated in an urgent attempt to reduce the number of
infections, and to exorcise the Corona virus. Consequently, personal
contact became curtailed whereby communication went through Teams
and Zoom. Therefore, effective communication is of paramount
importance.
Additionally, managers had to rapidly enhance their managing – and
communication skills. Whilst dealing with uncertainty, unexpected
challenges and encountering technical issues. However, it could be
difficult to study one’s body language and face, and true feelings through
a screen. Especially when there are people who opt to turn of their screen
and a manager is not able to see anything. Plus, personal, social, financial
and health problems increased as a result of the Corona virus.
Consequently, the latter makes it increasingly difficult for a manager to
retain employees’ motivation when these problems occur. Therefore,
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, effective communication and great leadership skills are of paramount
importance
It should be noted that communicating is a skill itself. Plus, one’s body
language, terminology, tone of voice, facial expression, and way to
communicate as well. Simultaneously, there are employees who encounter
practical issues such as lacking the possibility of creating a safe working
space at home due to reasons such as having children, a partner that is
required to work from home as well. Or having a small apartment.
Therefore, privacy and discretion are certainly an important element when
sharing confidential information online such as salary negotiations,
resignations or job interviews.
Moreover, it has been mentioned frequently that social and health
problems such as domestic violence, mental- and physical problems have
increased rapidly as a result of the lockdown. Plus, people have faced
issues such anxiety regarding the future, uncertainty in general,
depressions, burnouts, and loneliness a result of the Corona crisis. Whilst
working from home and assist their children with school the same time.
Simultaneously, there is the constant risk of getting infected by the
Corona virus. Therefore, it should be stressed that a manager is strongly
advised to consider the social, personal, practical, mental and physical
issues employees are facing daily.
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