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COM2603 ASSIGNMENT 01 SEMESTER 2 2023
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COM2603 ASSIGNMENT 01 SEMESTER 2 2023 DUE 21 AUGUST
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, COM2603SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
1.1 Describe the following characteristics of culture, by using examples
from the scenario above
1.1.1 Culture is shared:
Culture is a shared system of beliefs, values, customs, and behaviors that
are passed down from generation to generation within a specific group or
society. In the scenario, the behavior of showing respect to older
managers by Kenyan customers demonstrates a shared cultural norm
within Kenyan society. This behavior is ingrained in the collective
consciousness of the Kenyan people and is considered a cultural
expectation.
1.1.2 Culture is dynamic and heterogeneous
Culture is dynamic and heterogeneous: The scenario also mentions that
some Kenyan customers are very rude and speak English with an
American accent, especially those who live in urban areas. This shows
that culture is not static, but rather it evolves and changes over time. In
this case, the urban Kenyan customers have been influenced by American
culture, resulting in the adoption of an American accent and potentially
different social norms when it comes to politeness or rudeness. This
demonstrates that culture is not uniform, but can vary within a given
society or population.
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