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Assassin's Creed 4 Mark Exemplar Answer
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Briefly explain two ways in which gaming publishers market their games. (4) - Exemplar A* 4 Mark Answer
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Tips for 4 markers:
Be concise – remember a minute a mark for section B!
Show your knowledge and learn key facts that will show the examiner you’re
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Know the key areas you will be asked about such as regulation to targeting
audiences.
Briefly explain two ways in which gaming publishers
market their games. (4)
One way gaming publishers market their games is through the use of multiplatform
releases. For example, Assassin’s Creed was released simultaneously to maximise its
impact on three major markets Japan, USA and Europe for both console and video
game releases. This may have been an attempt to draw gamers from different
platforms to purchase additional hardware and adopt new gaming habits to
ultimately gain more financial success.
Another way in which gaming publishers market their games is through online
downloadable content which is offered to gamers on their chosen platform where
they release extra narratives, demo games and additional character’s in order to
increase excitement and hype around the game. Gamers in Assassin’s Creed were
encouraged to own both the PS Vita and Xbox 360 edition, allowing them to unlock
additional content which drives profit as audiences are prompted to ‘buy in’ to the
value of exclusive content through marketing.
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ASSASSIN'S CREED III: LIBERATION
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