Email mediastudiesalevel@outlook.com for advice, tips,
offers and more.
, STUART HALL
PREFERRED READING: NEGOTIATED READING: OPPOSITIONAL READING:
1) Female demographic of gamers 1) Play the game but dislike that the 1) Don’t like game play – causes
are able to immerse themselves character is black/female violence, antisocial and criminal
for once in the franchise - 2) Or don’t like the game but activity
relatable appreciate the attempt towards 2) Don’t agree with female
2) Explorers who like the USP diversity protagonist
3) Reformers who seek social 3) May find boring but agree with 3) Strugglers who can’t afford new
justice anti-slavery message console
4) Avid AC fans 4) Not realistic view of women 4) Limitations to gameplay – hand
5) Violence is acceptable – 5) Males who like franchise but not held device
justified, harmless fun in a the protagonist 5) No interactivity to environment
controlled environment 6) Female as empowering but 6) Racists/misogynistic people
6) Gender equality violence as dangerous 7) Critics may say AC is just 'tick-
7) Younger audience with more boxing' through the use of a black
modern views female character
, TARGETING AUDIENCES
Examples RELEASE:
Hand held device – casual gamers, more attractive, 2012 (exclusive to PSVita)
included features seen on a smartphone - the release of the game on
the new PSVita suggests that
Protagonist – mixed race, attract a feminist audience – the target audience is the
challenges idea that gaming is a male dominated on-the-go gamer looking for
industry
a flexible gaming experience
YouTube videos – target audience who spend more
time online 2015 (HD general release)
- the rerelease suggests an
Downloadable content – range of interlinked content attempt to broaden the
Walkthrough's – created both officially and unofficially appeal of the game to
(UGC) – learn basic functions and build a skillset include the more traditional
gamer
Offers familiar pleasure to existing fans – narrative, - it was also likely done for
open world gameplay the profit and economic gain
Social media – reaches a broader audience
Sub-plots + quests enriches audience experience
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