Exam (elaborations)
GEB 3213 Exam 2 Trammel 2023
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GEB 3213 Exam 2 Trammel 2023 logical appeal - ANSWER-taps into a consumer's desire for durability, convenience, or low prices emotional appeal - ANSWER-connect people's desire to be respected, praised, remembered, or appreciated (usually luxury items) AIDA format - ANSWER--used for sales m...
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