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ARH2603 Assignment 1 Semester 1 2023 (Unisa) Pass with 90%+

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This essay discussed the different themes of Visual Culture. In the analysis of this essay Roland Barthes' three levels of signification was defined and explained. With reference to and advertisement that reflects the gender and/or racial stereotypes Roland Barthes' three levels of significance was...

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  • August 1, 2023
  • 22
  • 2022/2023
  • Essay
  • Unknown
  • A+
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Kayla Nortier

16407431

ARH2603

Assignment 1
1

,Assignment Question

THEME: INTRODUCTION TO VISUAL CULTURE AND SEMIOTICS


A. Define the main themes of Visual Culture.
B. Define and explain Roland Barthes’ three levels of signification in your own
words.
C. Select one advertisement that reflects the gender and/or racial stereotypes.
Analyse the advertisement following Barthes’ three levels of signification.




2

, DECLARATION

Name: Kayla Nortier

Student number: 16407431

Module: ARH2603

Assignment number: Assignment 1

I declare that this assignment is my own original work. Where secondary material
has been used (either from a printed source or from the internet), this has been
carefully acknowledged and referenced in accordance with departmental
requirements as explained in Tutorial Letter ARHALLY/301. I understand what
plagiarism is and am aware of the department’s policy in this regard. I have not
allowed anyone else to copy my work.

Signature:




3

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