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DPR3702 Assignment 1 Semester 2 2023 - DUE 11 August 2023
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DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 - DUE 11 August 2023 100% TRUSTED workings with detailed Answers for A+ Grade.
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DPR3702ASSIGNMENT 1 SEMESTER 2 2023
,Question 1
1.1 Explain your understanding of the term “public relations in the industry”.
Support your answer with suitable examples. [5]
1.2 Identify one South African campaigning organisation [1]
1.3 Distinguish between pressure groups and campaigning organisations. [2]
The environment is one of the ten principles or focal points of the United Nations
Global Compact (UNGC).
For more information on the principles, click on the hyperlink below:
You are the head of public relations at Dzomo La Mupo – a company name
which, in the Tshivenda language, means “the voice of nature” (or “the
environment”).
The organisation fights for the protection of the environment. For more
information on the organisation visit the following website:
You have been tasked to propose campaign tactics that Dzomo la Mupo can use
in their fight to protect the environment.
1.4 Murovhi Limited is a mining giant with operations in South Africa and beyond.
Workers of the Bambanani Progressive Mine Workers Union have been on a
protracted strike for two months over a wage dispute.
Management and the union negotiators have abandoned the negotiation table.
As a public relations practitioner, explain to both parties how they can use
consensus-Oriented- public relations to resolve their disputes.
Provide practical examples to demonstrate your understanding of consensus-
oriented public relations. [6]
1.5 In response to the high rate of gender-based violence in your community,
some of the members of the community decided to form an organisation to
create awareness of GBV. Proposed a mission statement for this organisation.
[2]
, 1.6 Public Relations Plan: Develop a Public Relations Plan using the Matla A
Bana as your case study. Matla A Bana is an organisation for advocates for child
abuse in South Africa.
You have been appointed as the director of communication to lead the
development of a public relations plan for Matla A Bana (Do not contact the
organisation).
To access more information about this organisation use the link below Matla A
Bana - A voice against child abuse. Your Public Relations plan must include the
following:
(a) Research: Your research should address the problem Matla A Bana is trying
to resolve through their vision and mission which informs its strategic goals. Your
research should aim to answer the following questions:
• Is this a relatively big or little problem?
• What are the larger areas of concern into which the problem may fit? • Is this a
problem facing the public?
• If it is more than one problem, how should it be broken down?
• Does additional research need to be undertaken at this point to determine the
extent of the problem?
(b) Objectives [2]
(C) Programming [6]
(d) Evaluation [4]
1.7 Self-reflection
• Please write a short paragraph to explain what you have learnt from this unit.
• What were the challenges you encountered as you worked through the learning
unit? (5)
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