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MGT 6311: Digital Marketing - Final Exam Questions & Answers
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MGT 6311: Digital Marketing - Final Exam Questions & Answers
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MGT 6311: Digital Marketing - Final Exam Questions & AnswersWhat are the three most popular forms of video content? ✔ Ans -- Comedy
- Music
- News
Annotation ✔ Ans -A comment or instruction added as text on a Youtube video (phased out in 2017)
Three things captions do ✔ Ans -- labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions ✔ Ans -open and closed
Embedding ✔ Ans -Taking video from an online video provider and posting it elsewhere on the web
Google AdWords ✔ Ans -Google's search advertising program, which allows advertisers to display their adverts on relevant search results and across Google's content network.
Metadata ✔ Ans -Information that can be entered about a webpage and the elements on it to provide context and relevance information to search engines
Video cards ✔ Ans -Calls to action that pop up during a video and entice certain actions from viewers
Video search engine optimization (VSEO) ✔ Ans -Optimizing videos for search engines
Video syndication ✔ Ans -Process of distributing and getting search coverage for videos True/False: Online videos are expensive and difficult to produce ✔ Ans -
False: can be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: ✔ Ans -- video content
- video ads
Video content ✔ Ans -Videos made to entertain, inform, share updates, or
otherwise enlighten/delight the viewer
Video ads ✔ Ans -Ads that are filmed and formatted for online use
Components of good video content ✔ Ans -- addresses a current/trending
topic
- enticing - remarkable
- unique
- shareable
- short
Steps of video production ✔ Ans -- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important ✔ Ans -True - it's one of the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title ✔ Ans -first three
True/False: Video descriptions should be brief and to the point ✔ Ans -
False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords ✔ Ans -True
True/False: It's important to engage users and respond to relevant comments ✔ Ans -True
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