Exam (elaborations)
MGT 6311: Digital Marketing - Final Exam Questions & Answers
- Course
- Institution
MGT 6311: Digital Marketing - Final Exam Questions & Answers
[Show more]
Content preview
MGT 6311: Digital Marketing - Final Exam Questions & AnswersWhat are the three most popular forms of video content? ✔ Ans -- Comedy
- Music
- News
Annotation ✔ Ans -A comment or instruction added as text on a Youtube video (phased out in 2017)
Three things captions do ✔ Ans -- labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions ✔ Ans -open and closed
Embedding ✔ Ans -Taking video from an online video provider and posting it elsewhere on the web
Google AdWords ✔ Ans -Google's search advertising program, which allows advertisers to display their adverts on relevant search results and across Google's content network.
Metadata ✔ Ans -Information that can be entered about a webpage and the elements on it to provide context and relevance information to search engines
Video cards ✔ Ans -Calls to action that pop up during a video and entice certain actions from viewers
Video search engine optimization (VSEO) ✔ Ans -Optimizing videos for search engines
Video syndication ✔ Ans -Process of distributing and getting search coverage for videos True/False: Online videos are expensive and difficult to produce ✔ Ans -
False: can be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: ✔ Ans -- video content
- video ads
Video content ✔ Ans -Videos made to entertain, inform, share updates, or
otherwise enlighten/delight the viewer
Video ads ✔ Ans -Ads that are filmed and formatted for online use
Components of good video content ✔ Ans -- addresses a current/trending
topic
- enticing - remarkable
- unique
- shareable
- short
Steps of video production ✔ Ans -- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important ✔ Ans -True - it's one of the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title ✔ Ans -first three
True/False: Video descriptions should be brief and to the point ✔ Ans -
False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords ✔ Ans -True
True/False: It's important to engage users and respond to relevant comments ✔ Ans -True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Studyhall. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now