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Test Bank for Services Marketing: Concepts, Strategies, & Cases, 6th Edition by Hoffman $29.49   Add to cart
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Test Bank for Services Marketing: Concepts, Strategies, & Cases, 6th Edition by Hoffman
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Test Bank for Services Marketing: Concepts, Strategies, & Cases 6e 6th Edition by K. Douglas Hoffman, John E.G. Bateson. ISBN-13: 8308 Full Chapters test bank are included - Chap 1 to 15 (Complete chapters included) 1. An Introduction to Services. 2. Fundamental Differences between Goods and...

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  • August 4, 2023
  • 275
  • 2023/2024
  • Exam (elaborations)
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Chapter 01: An Introduction to Services
1. Which of the following reflects the view that the intangible aspects of products are becoming the key features that
differentiate the products in the marketplace?
a. Services marketing
b. Servuction model
c. Service imperative
d. Servicescape
ANSWER: c
FEEDBACK: a.
b.
c. According to the service imperative, the intangible aspects of the product are
becoming more and more the key features that differentiate products in the
marketplace.
d.
POINTS: 1
REFERENCES: The Growing Dominance of Services
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-01 - Contrast the fundamental difference between goods and services.
KEYWORDS: Bloom’s: Applying

2. A viewpoint where manufacturing is king, and services are viewed as subservient to goods, is known as __________.
a. service imperative
b. materialismo snobbery
c. manufacturing dominant
d. bundle of benefits
ANSWER: b
FEEDBACK: a.
b. Materialism snobbery is a viewpoint where manufacturing is king, and services
are viewed as subservient to goods.
c.
d.
POINTS: 1
REFERENCES: The Growing Dominance of Services
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-01 - Contrast the fundamental difference between goods and services.
KEYWORDS: Bloom’s: Remembering

3. General Motors’ largest supplier is __________.
a. Blue Cross-Blue Shield Insurance
b. GMAC Financing
c. a parts supplier
d. a legal firm
ANSWER: a

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