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Summary MNM3712 ASSIGNMENT 1 answers, 2ND SEMESTER 2023
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Assignment 1 answers for MNM3712 , second semester 2023
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– MNM3712 ASSESSMENT 0x – Commented [MA1]: Insert relevant assignmentnumber
by
Name Student number Contact details
Date of submission:
2023-03-15 Commented [MA2]: Update the date according to yo
assignment due dates
Fill in the relevant information and remember to delete all the comments in red before
submitting your assessment.
USE THIS DOCUMENT AS A GUIDE ONLY WHEN
ANSWERING YOUR ASSIGNEMENT QUESTIONS. DO
NOT PLAGERIZE
i
,PLAGIARISM DECLARATION
Complete and sign the following declaration and submit it together with your assessment.
HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL
MANAGEMENT
Module Code: Assessment Date:
1. I know that plagiarism means taking and using the ideas, writings, works or inventions of another
as if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the
extensive use of another person’s ideas without proper acknowledgement (which includes the
proper use of quotation marks). I know that plagiarism covers the use of material found in textual
sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assessment/exam answers must be accurately referenced.
4. This assessment/exam file/portfolio is my own work. I acknowledge that copying someone
else’s work, or part of it, is wrong, and that submitting identical work to others constitutes a
form of plagiarism.
5. I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of
passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assessment/exam file/portfolio may be submitted automatically to Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date:
ii
, TABLE OF CONTENTS Commented [MA3]: To update the table of contents
right-click on it and then select Update field and
Update entire table.
PLAGIARISM DECLARATION .................................................................................... II
1 INTRODUCTION .................................................................................................... 1
2 THE RELATIONSHIP DEVELOPMENT STAGES .................................................. 1
2.1 PROSPECTIVE STAGE ................................................................................... 1
2.2 PURCHASER ................................................................................................... 1
2.3 CLIENTS............................................................................................................... 2
2.4 SUPPORTER ........................................................................................................ 2
2.5 ADVOCATES .................................................................................................... 2
2.6 PARTNER............................................................................................................. 3
3 MARKETING MIX ELEMENTS ............................................................................... 3
3.5 PEOPLE............................................................................................................ 3
3.6 PLACE .............................................................................................................. 4
4 MARKETING MIX ELEMENTS ............................................................................... 4
4.1 PREVIOUS EXPERIENCES ............................................................................. 4
4.2 COMMUNICATION ........................................................................................... 5
4.3 PROMISES AND COMMITMENTS .................................................................. 5
4.4 COMPETITOR ACTIONS ................................................................................. 5
4.5 WORD OF MOUTH AND ONLINE REVIEWS .................................................. 5
4.6 EXTERNAL INFLUENCES ............................................................................... 5
4.7 PRACTICAL WAYS FOR 1ST FOR WOMEN TO INFLUENCE
CUSTOMER EXPECTATIONS: ........................................................................ 6
5 CONCLUSION ........................................................................................................ 7
6 REFERENCES ....................................................................................................... 8
iii
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