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ULSTER UNIVERSITYULSTER UNIVERSITY BUSINESS SCHOOL
DEPARTMENT OF GLOBAL BUSINESS & ENTERPRISE
Module Title: Global Business in Context
Module Code/CRN: BMG705 CRN 30745
Credit Level/Value: Level 7/15 credit points
Module Co-ordinator: Tehmina Inam
Email: Tehmina.Inam@qa.com
MODULE CO-ORDINATOR(S): Tehmina Inam
Xheladin Pira,
TEACHING STAFF Adrian Gauci
RESPONSIBLE FOR MODULE Chiwuokem Nwoko
DELIVERY: Nii Asare-Addy
Carlos Gomez
Jacob Ajiere
Oluwaseun Adegbite
Bujar Pira
Shahbaz Mustafa
Consultation Hours: By Appointment through email
Global Business in Context 2018-19 1
,MODULE RATIONALE
Businesses operate in a globalised and highly connected multi-layered business
environment, where the global and the local impacts are increasingly intertwined. Such an
environment presents many challenges, typified by the volatility, uncertainty, complexity and
ambiguity (VUCA) arising from global business. As the leaders/managers and decision
makers of the future, Global Business in Context will help students understand current
trends in Global Business, prepare for work in multi-layered global environments, and to
understand the need to be flexible and adaptable to change, both in the domestic, regional
and global contexts.
MODULE AIMS
The aim of this module is to introduce students to the key concepts, theories in global
business, and the contemporary global business environment. It will provide students with
the necessary knowledge and skills to understand the nature of the global business
environment and global business operations. Importantly, through considering a range of
both global large and small firms, and reflecting 'real world' activities this module will assist
students to take the first steps towards self-confidence with regard to global business and
global citizenship.
MODULE LEARNING OUTCOMES
1. Describe and discuss critically the main streams of research in the areas of global
business
2. Analyse the complex changes occurring within the global economy and critically discuss
their impact upon a range of enterprises (both MNEs and SMEs)
3. Critically evaluate the impact of differing social, legal, economic, political and
technological factors differences on the decision-making process in globally and
internationally active firms
4. Develop their learning through cross fertilisation, and reflection upon ideas from their
own and others’ experiences of different global settings.
Global Business in Context 2018-19 2
, ATTENDANCE AND PARTICIPATION
Attendance will be taken at every lecture.
Students must attend ALL lectures and a good attendance record is required to pass
the module.
You are encouraged to contribute to lectures with your questions, answers and opinions.
Student participation creates a better learning environment.
TEACHING SCHEDULE
The module coordinator will upload materials onto Blackboard on the Monday of each week
alongside any discussion sections/comments. Students are required to log on each week to read
notes, further readings, videos, podcasts, complete any case studies and are expected to
regulalrly and fully contribute to any online discussion forum threads.
Week Topic Required Reading*
Chapter1
1 Module Introduction/Welcome to the World of 1
International Business
Introdcution and module overview
Review Global/International Business
Introduce key terms & concepts
Contextualise global perspectives
Consider business approaches, framework & models
2 Background to Globalisation 2
3 Globalisation - The Big Debate 3
Factors and Phases of globalisation
Driving forces of globalisation
Macro level forces impacting global business and
international trade landcape.
Sustainable Globalisation, De-globalisation and Future
Trends
4 Finance, Technology and Digitisation 4
Harnessing Future Trends
Management Implication of risks and dealing with
uncertainty
5 The Importance of Economics 5
6 The Global Village 6
Cultural Awareness and Societal Impacts of International
Business.
1
https://catalogue.library.ulster.ac.uk/items/1436355?query=Global+Business+Environment&resultsUri=items%3Fquery%3DGlobal%2BBusiness%2BEnvironment%2B
Global Business in Context 2018-19 3
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